Digital for Pop-Ups and Permanent Location-Based Experiences

Groove Jones has worked with some of the world’s most influential museums, design firms, Fortune 500 companies, and iconic brands. We launched our business creating interactive pop-up installations for brands at Super Bowls, NASCAR races, PGA tournaments, tradeshows, airports, and shopping malls. This has evolved into developing engaging exhibit installations for museums, aquariums, and business centers.

Our Services

Strategy planning for Guest Engagement
Concept and Creative
User Experience – UI/UX
Design
CGI
Graphic Design
Animation
Post-Production and VFX
Interactive Development
Fabrication
Deployment

Reach out for more information – https://www.groovejones.com/contact/

From Touch Display to Immersive Head-mounted Experiences to Interactive Improvisational and Educational Performance Capture Systems

We understand the customer and guest experience. Whether it is for a pop-up activation within an airport or sports event or permanent installation for a museum or amusement park, our team will exceed your expectations.

We hired Groove Jones to help us with a component of an activation that needed an innovative, technology-driven edge. Our company always turns to Groove Jones for their expertise in that respect. Groove Jones produced best-in-class deliverables that secured a renewed engagement from the account the following year. Across numerous projects for several high-visibility brands, they’ve consistently surpassed expectations with an outstanding caliber of work.”

Sebastian Oddo
VP of Innovation
Octagon (MasterCard)

Digital and Installation Client: Perot Museum

Experience “one of the greatest fossil discoveries of the past half-century” as described by National Geographic in the new Origins exhibit at the Perot Museum of Nature and Science. Two new species of ancient human relatives, Australopithecus sediba and Homo naledi made worldwide headlines and provided game-changing insights into the origins of humanity. Groove Jones worked with the Perot Museum team on a variety of components for the exhibit, including an interactive AR (Augmented Reality) hands-on experience that allows visitors to dig for fossils as if you were on location in South Africa as well as lighting and animated graphics packages being projected on walls at the exhibit.

Check out the case study here – https://www.groovejones.com/perot-museum-of-nature-and-science-origins-interactive-ar-experience/

Digital and Installation Client: St. Louis Aquarium

“Otter Chat” is an interactive talk show attraction featured the new St. Louis Aquarium at Union Station. Designed by Groove Jones in collaboration with Moondog Animation, the attraction consists of an improvisational conversation with Tommy the Otter, a North American River Otter, and the star of the show. The technology allows the aquarium to teach guests about otters, conservation and educational fact about how they live.

Check out the case study here – https://www.groovejones.com/otter-chat-an-interactive-animated-show-at-the-st-louis-aquarium

Digital and Installation Client: Toyota North America

Multinational automotive manufacturer Toyota just opened its first visitor attraction in North America at its headquarters in Plano Texas. The 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) is Toyota’s first and only comprehensive museum space in North America. The TEC exists to educate its visitors about Toyota’s past, present and future as a mobility company. The museum features a variety of interactive exhibits and displays, all designed to reflect on the people behind the Toyota brand. Groove Jones created the Augmented Reality experience highlighting the LARK technology. The technology demonstrates how Augmented Reality can help with the education and training of Toyota team members to understand the features in a vehicle. The App is the future of digital user manuals for vehicles.

Check out the case study here – https://www.groovejones.com/toyota_tec_ar/

Digital and Installation Client: Sleep Number

For the second year in a row, Sleep Number asked Groove Jones to support them at another Super Bowl. Sleep Number is the Official Sleep and Wellness Partner of the NFL. We created a multiplayer Quarterback Challenge VR game that allows fans to experience first hand, how a good and bad night’s sleep can impact your performance. Fans of all ages got the chance to step out onto the 50-yard line and compete in the biggest VR Football game ever seen. This was all part of the 10 day NFL Fan Experience event leading up to the big game in Atlanta, Ga.

Check out the case study here – https://www.groovejones.com/sleep_number_super_bowl_vr/

Digital and Installation Client: FX Networks

Comic-con San Diego is the largest convention of its kind in the world with nearly 400,000 people in attendance. FX Networks’ goal with its “American Horror Story” activation at San Diego Comic-Con was to scare and excite the series’ fans without revealing spoilers of the upcoming season. What materialized was a mysterious, sneak peek of what was to come, fueled by an augmented reality-enabled tour of the “American Horror Story Eccentricities Collection.”

Check out the case study here – https://www.groovejones.com/fx_ahs_comic-con/

Digital and Installation Client: Modelo

Celebrate Dia de Los Muertos this year with Modelo and augmented reality! Dia de Los Muertos is a celebration of life that honors the dead in Mexican culture. Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point of sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience.

The AR experience depicts traditional Dia de Los Muertos imagery with marigolds, an offrenda, candles, and a beautiful Katrina holding an ice-cold Modelo Especial.

Check out the case study here – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

Let Us Build an Experience for Your Business.