Big Digital for Pop-Ups and Permanent Location-Based Experiences
Groove Jones has worked with some of the world’s most influential museums, design firms, Fortune 500 companies, and iconic brands. We launched our business, creating interactive pop-up installations for brands at Super Bowls, NASCAR races, PGA tournaments, tradeshows, airports, and shopping malls. This has evolved into developing engaging exhibit installations for museums, aquariums, and business centers.
We have you covered from drone shows to volumetric stages to launching a product or telling your story. Our team has helped create larger-than-life digital experiences that generate press and awareness.
Our Services
- Strategy planning for Guest Engagement
- Concept and Creative
- User Experience – UI/UX
- Design
- CGI
- Graphic Design
- Animation
- Post-Production and VFX
- Interactive Development
- Fabrication
- Deployment
Reach out for more information – https://www.groovejones.com/contact/
From Touch Display to Immersive Head-mounted Experiences to Interactive Improvisational and Educational Performance Capture Systems
We understand the customer and guest experience, especially on a large scale. Our team will exceed your expectations, whether for a pop-up activation within an airport or sports event or permanent installation for a museum or amusement park.
We hired Groove Jones to help us with a component of an activation that needed an innovative, technology-driven edge. Our company always turns to Groove Jones for their expertise in that respect. Groove Jones produced best-in-class deliverables that secured a renewed engagement from the account the following year. Across numerous projects for several high-visibility brands, they’ve consistently surpassed expectations with an outstanding caliber of work.”
Sebastian Oddo
VP of Innovation
Octagon (MasterCard)
Digital and Installation Client: Perot Museum
Aurea is an enterprise software company reimagining how companies can streamline communication and collaboration across dozens of subsidiaries and global locations. They wanted to make a big splash at this year’s Mobile World Congress in Barcelona by using the latest and greatest technology to demonstrate their vision of the future of enterprise business. The team proposed creating a large-scale holodeck experience leveraging an interactive game engine and an LED volumetric stage that would allow participants to step into a fully immersive space to see and interact with the future.
Check out the case study here – https://www.groovejones.com/led-volumetric-holodeck-and-vr-experience-for-aurea-software-at-mobile-world-congress/
Digital and Installation Client: Riot Games
The largest tournament in the League of Legends calendar, LoL Worlds, just wrapped, and National Experiential brought on Groove Jones to help kick off the event at a media event held in the historic Fisherman’s Wharf in San Francisco. The world’s top League of Legends players gathered in San Francisco to compete for the title of the best player. The Groove Jones team designed and animated a CGI version of Lil Nas X projected on a 60-foot tall scrim, creating a massive holographic effect for the media and fans that gathered below.
Check out the case study here – https://www.groovejones.com/60-foot-tall-lil-nas-x-hologram-projection-for-league-of-legends-worlds-championship/
Digital and Installation Client: St. Louis Aquarium
“Otter Chat” is an interactive talk show attraction featuring the new St. Louis Aquarium at Union Station. Designed by Groove Jones in collaboration with Moondog Animation, the attraction consists of an improvisational conversation with Tommy the Otter, a North American River Otter, and the show’s star. The technology allows the aquarium to teach guests about otters, conservation, and educational fact about how they live.
Check out the case study here – https://www.groovejones.com/otter-chat-an-interactive-animated-show-at-the-st-louis-aquarium
Digital and Installation Client: Disney
For the new Avatar: The Way of the Water movie trailer release, we produced a giant, 60-foot-wide holographic projection over Niagara Falls. The activation occurred in the Niagara Falls State Park, in front of the Falls. The giant holographic projection with the backdrop of Niagara Falls was used as part of a video promotion for the new trailer featuring James Cameron – Creator and Director of Avatar. The location was selected because James Cameron grew up in the Niagara Falls area.
Check out the case study here – https://www.groovejones.com/holographic-projection-over-niagara-falls-for-disneys-avatar/
Digital and Installation Client: Sleep Number
For the second year in a row, Sleep Number asked Groove Jones to support them at another Super Bowl. Sleep Number is the Official Sleep and Wellness Partner of the NFL. We created a multiplayer Quarterback Challenge VR game that allows fans to experience first hand, how a good and bad night’s sleep can impact your performance. Fans of all ages got the chance to step out onto the 50-yard line and compete in the biggest VR Football game ever seen. This was all part of the 10 day NFL Fan Experience event leading up to the big game in Atlanta, Ga.
Check out the case study here – https://www.groovejones.com/sleep_number_super_bowl_vr/
Digital and Installation Client: FX Networks
Comic-con San Diego is the largest convention of its kind in the world with nearly 400,000 people in attendance. FX Networks’ goal with its “American Horror Story” activation at San Diego Comic-Con was to scare and excite the series’ fans without revealing spoilers of the upcoming season. What materialized was a mysterious, sneak peek of what was to come, fueled by an augmented reality-enabled tour of the “American Horror Story Eccentricities Collection.”
Check out the case study here – https://www.groovejones.com/fx_ahs_comic-con/