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October 29, 2018

Dallas Innovates: ICYMI: What’s New in Augmented Reality

Dallas Innovates: ICYMI: What’s New in Augmented Reality

Originally appeared on dallasinnovates.com – https://dallasinnovates.com/icymi-whats-new-with-augmented-reality-social-impact-making-headlines-women-in-tech-and-what-were-reading/

 

From awards and accolades (Locavore, Health Wildcatters) to our weekly Top 10 (a tour of Facebook’s Fort Worth data center) to our favorite read (ShangriLlama), here’s your briefing on innovation, ideas, and impact in North Texas.

Interested in augmented reality at scale? Head downtown and check out the Dallas Mavericks installation on the back of the Downtown YMCA at 601 N. Akard.

The 68’ x 193’ mural, created by Groove Jones, featuring Dennis Smith Jr. was put up last Saturday for the Mavs home opener, and is visible from the Field Street/Ross Avenue intersection. While the mural itself is pretty cool, for the full AR experience, you have to visit Mavs.com/AR to access a Facebook filter that will animate Smith completing a larger-than-life slam dunk. The wallscape will be active through December and the Mavs are encouraging fans to share their AR experiences on social media using the #mavsAR hashtag.

“We want our fans to be proud that we’re the first team to do something this big with augmented reality,” said Jerome Elenez, Mavs CMO, in a team website post.

In AR-related Facebook news, TechCrunch reported that the social media giant’s Building 8 hardware lab is most likely planning on (and maybe already is) developing AR glasses. To quote Facebook head of augmented reality, Ficus Kirkpatrick, “We’re building hardware products. We’re going forward on this … We want to see those glasses come into reality, and I think we want to play our part in helping to bring them there.” Facebook already has a patent application for AR glasses.

So, this recent news really begs the question: How will augmented reality continue to shape our world?

 

See More –

Check the work that has been reviewed on Clutch.

McDonalds – https://www.groovejones.com/mcdonalds-2016-sxsw-event/

Rinnai America – https://www.groovejones.com/rinnai_america_vr/

View – https://www.groovejones.com/b2b-viewglassvr/

Comcast and Nascar Experience – https://www.groovejones.com/nascar-xfinity-vr-campaign/

 

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Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
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AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

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3d OOH Billboards (Anamorphic and Forced Perspective Ads)

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GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
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FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

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Related Posts:

  • Clio Sports Award - Winner Dallas Mavericks and Groove Jones
  • FC Dallas Uses AR Murals in Airport and Stadium OOH Campaign
  • Groove Jones Named in Mobile App Daily's Top 50 AR…
  • Dallas Mavericks Launch “Masketball” Fan Engagement Web AR…

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