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January 5, 2021

Dallas Mavs Are Making Fan Messages Fun and Interactive with Apple’s iMessage and Giphy

Dallas Mavericks Are Making Fan Messages Fun and Interactive with Apple’s iMessage and Giphy

Dallas Mavs Luka

The Dallas Mavericks tapped Groove Jones to put our animation skills to work to create dozens of animated avatars of their players. By creating animated iMessage stickers, the Mavs give fans a fun and bespoke way of interacting with the team.

luka gif

The team integrated the animated stickers into the official Dallas Mavericks App. Once a fan downloads the Mavs App, they automatically get installed as part of the iMessage app. 

  Mavs gif

Fans can then collaborate with others in a conversation, decorate messages with stickers, and more – without leaving Messages.

The Players

We animated the players by taking a static single frame illustration and then hand-illustrated individual frames to create some of the effects.

Below is an overview of the different animations of each player that we created.

Kristaps Porziņģis #6

 Kristaps gif

Luka Dončić #77

luka giffluka

LukaLuka

Josh Richardson #0

Josh Richardson gif

Boban Marjanović #51

Boban Marjanović gif       

Cauley-Stein #33

Cauley-Stein gif

Maxi Kleber #42

Maxi Kleber gifMaxi Kleber Giff

Tim Hardaway Jr. #11

the gif

Nicolo Melli #44

Nicolo Melli gif

JJ Redick #44

JJ Redick gif

 

Dorian Finney-Smith #10

Dorian Finney-Smith gif

Dwight Powel #7

Dwight Powel gif    

Jalen Brunson #13

Jalen Brunson gif

Bernard James #16

  Bernard James gif  

Not Just Apple iMessage Stickers

Not only was the release of the animations on iMessages, but the animations were released on the Dallas Mavericks own Mavs.com Giff page, the Mavs Instagram account, and their Giffy.com page for fans to get access to them.

  Dallas Mavs Instagram

instagram animation

  

Dallas Mavs site – https://www.mavs.com/gifs/

  Mavs gifs

The Dallas Mavs Giphy page https://giphy.com/dallasmavs has had over 200 million views – more power to the GIF!

Dallas Mavs Gif  

Download the Mavs official App – https://www.mavs.com/app/

Other Dallas Mavericks Work

Check out the award-winning Web AR interactive mural – https://www.groovejones.com/nba-dallas-mavericks-web-ar-mural-featuring-kristaps-porzingis/

dallas Mavs Dirk

We created multiple fan experiences for Dirk’s last game and retirement – https://www.groovejones.com/dallas_mavericks_dirk_nowitzki_ar/

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Application Development

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  • AR for Print – Murals, Posters and Packaging

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Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

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GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
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  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

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