Dallas Mavericks Are Making Fan Messages Fun and Interactive with Apple’s iMessage and Giphy
The Dallas Mavericks tapped Groove Jones to put our animation skills to work to create dozens of animated avatars of their players. By creating animated iMessage stickers, the Mavs give fans a fun and bespoke way of interacting with the team.
The team integrated the animated stickers into the official Dallas Mavericks App. Once a fan downloads the Mavs App, they automatically get installed as part of the iMessage app.
Fans can then collaborate with others in a conversation, decorate messages with stickers, and more – without leaving Messages.
We animated the players by taking a static single frame illustration and then hand-illustrated individual frames to create some of the effects.
Below is an overview of the different animations of each player that we created.
Kristaps Porziņģis #6
Luka Dončić #77
Josh Richardson #0
Boban Marjanović #51
Maxi Kleber #42
Tim Hardaway Jr. #11
Nicolo Melli #44
JJ Redick #44
Dorian Finney-Smith #10
Dwight Powel #7
Jalen Brunson #13
Bernard James #16
Not Just Apple iMessage Stickers
Not only was the release of the animations on iMessages, but the animations were released on the Dallas Mavericks own Mavs.com Giff page, the Mavs Instagram account, and their Giffy.com page for fans to get access to them.
Dallas Mavs site – https://www.mavs.com/gifs/
The Dallas Mavs Giphy page https://giphy.com/dallasmavs has had over 200 million views – more power to the GIF!
Download the Mavs official App – https://www.mavs.com/app/
Other Dallas Mavericks Work
Check out the award-winning Web AR interactive mural – https://www.groovejones.com/nba-dallas-mavericks-web-ar-mural-featuring-kristaps-porzingis/
We created multiple fan experiences for Dirk’s last game and retirement – https://www.groovejones.com/dallas_mavericks_dirk_nowitzki_ar/