Corona Experiential OOH and WebAR Experience Drive the Find Your Gameday Beach Tour
Groove Jones was brought on board to create a web-based AR portal experience as the digital companion piece to an on-premise mobile campaign tour for the Corona SBU Team.
The program took place across multiple cities – Dallas, Fort Worth, Houston, San Antonio, Phoenix, Nashville and New Orleans.
What originally started as a Summer Patio program, turned into a Fall Football program, and centered around Corona’s “Find Your Gameday Beach” theme with an at-home/at-bar patio tailgating program! The program ran from September through December of 2020.
Consumers were able to enjoy the iconic Corona beach experience via Augmented Reality using WebAR (no App needed). This program’s AR broke the CBBD company record for metrics/performance achieved during a program. Consumers who were over 21, could enter a sweepstakes through the AR experience for a chance to win the Gameday Patio.
The centerpiece of the program were two (2) custom designed mobile vehicles, with two on-board components. The driver side had a mobile OOH board promoting the program and the passenger side presented a live 3-D version of a Corona Extra Patio, connected to the “Find Your Gameday Beach Tour” promotion, including Corona Extra branded Adirondack chairs and classic cooler.
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