CBS 11 – Dallas Mavericks Celebrate What Could Be Dirk Nowitzki’s Final Home Game
The original article appeared on the Dallas Fort Worth CBS 11 site on April 5, 2019 – https://dfw.cbslocal.com/2019/04/05/mavericks-celebrate-dirk-nowitzkis-final-home-game/
DALLAS (CBSDFW.COM) – The Dallas Mavericks are celebrating all things Dirk Nowitzki over the next week as the legendary player wraps up his 21st season in Dallas.
Many fans, players and coaches around the NBA suspect Nowitzki will retire after this season, although he hasn’t said so himself.
Throughout the season, fans in other NBA cities have paused to give Nowitzki standing ovations in what they believed would be their final time to see him play.
Here’s what’s happening in downtown and the American Airlines Center:
41.21.1. AUGMENTED REALITY WALL IN DOWNTOWN DALLAS
The back of the YMCA building (601 N Akard), which can be seen from the intersection of Field Street and Ross Avenue, has been taken over with an incredible 68’ x 193’ Dirk Nowitzki mural and augmented reality activation. Fans are directed to Mavs.com/AR to access instructions and once activated, Dirk comes to life with 21 shots from all 21 of his historic seasons.
The creative and technology studio Groove Jones produced the AR experience, with creative direction from the Dallas Mavericks, by taking both photo and video assets to bring the animation to life. The wallscape will be active through April 13th and fans are encouraged to share their experiences through social media using the hashtag #mavsAR.
For more information on the wallscape, please visit Mavs.com/AR.
See More –
- Virtual Golf Reality: A Great Way to Stay Dry at the AT&T Pebble Beach Pro-Am – https://www.groovejones.com/virtual_golf_reality/
- The Manifest – Groove Jones Makes Top 15 Mobile App Developer List – https://www.groovejones.com/manifest-groove-jones-makes-top-15-mobile-app-developer-list/
- The Manifest Article – https://clutch.co/developers/virtual-reality
- SportsTechie.com – Mural of Mavericks’ Dennis Smith Jr. Comes to Life in Dallas – https://www.groovejones.com/sportstechie-dallasmavsar/
- SortsTechie.com Article About the Dallas Mavs AR Mural – https://www.sporttechie.com/mural-of-mavericks-dennis-smith-jr-comes-to-life-in-dallas/
- Groove Jones Featured at Adobe Max 2018 – https://www.groovejones.com/adobe_max_2018/
- McDonald’s – https://www.groovejones.com/mcdonalds-2016-sxsw-event/
- Rinnai America – https://www.groovejones.com/rinnai_america_vr/
- View – https://www.groovejones.com/b2b-viewglassvr/
- Comcast and Nascar Experience – https://www.groovejones.com/nascar-xfinity-vr-campaign
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