Groove Jones is an Augmented Reality studio specializing in creating XR – Extended Reality Platforms that include Augmented Reality (AR), and Mixed Reality (MR) content and experiences.
Groove Jones is a creative technology company that produces next-generation experiences for world-class brands. We have won more awards for our work in the space than any other studio in the U.S. Below are some samples of our studio’s work in the AR space with links to the specific client case studies.
We encourage you to contact us to discuss your goals – Contact Us.
Check out our extensive AR / VR / MR portfolio of work – https://www.groovejones.com/work_vr_ar_360_experiential/
Client: General Mills – Cheerios
Cheerios Support the Bees Campaign
General Mills hired Groove Jones to create multiple AR experiences for their top-selling brands – Cheerios. The AR experiences launched the “Support the Bees” campaign for Earth Day. The promotion supports General Mills’ plan to plant trees and wildflowers for products purchased.
Link to the case study – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/
Client: Dallas Mavericks
Dennis Smith Jr. Wall Mural AR
Groove Jones helped the Dallas Mavericks launch the largest AR installation ever, and fans got to experience it for the season opener. This spectacular wall AR experience can be found on the largest canvas available in the heart of downtown Dallas. The mural stretches across the YMCA building and measures 70′ x 200′, making it the largest Augmented Reality installation using the Spark AR Studio on Facebook.
Link to the case study – https://www.groovejones.com/dallas_mavericks_ar/
Client: Toyota USA
TRD Pro Augmented Reality App
Our development team created an App that uses the latest iOS ARKit platform to track the Toyota TRD Pro trucks allowing for an exclusion-based AR experience. People who attend the auto shows can approach these freestanding viewers outfitted with iPad Pros positioned around the various vehicles to learn more about their unique features.
Link to the case study – https://www.groovejones.com/toyota_trd_ar/
Client: Amazon.com
New Year, New You AR App
To celebrate the new year, Groove Jones helped Amazon use AR (Augmented Reality) at a health and wellness event. This AR experience featured a motion-captured model and gave the user the ability to select different workout outfits and routines.
Link to the case study – https://www.groovejones.com/amazon-ar/
Client: FX Networks
American Horror Story – Eccentricities Gallery Experience @ Comic-con San Diego
Groove Jones helped FX bring a dark and mysterious exhibition to life with AR. The entire experience included 12 unique objects with a dynamic AR layer that fans can unlock.
Link to the case study – https://www.groovejones.com/fx_ahs_comic-con/
Client: American Airlines
Wayfinding AR Tool
AR development to demonstrate the use case for digital wayfinding. The AR App provided wayfinding tracking and directions throughout Terminal D at DFW Airport.
Link to the case study – https://www.groovejones.com/american_airlines_arkit
Client: General Mills – Nature Valley
Nature Valley Support the Trees Campaign
General Mills hired Groove Jones to create multiple AR experiences for their top-selling brand – Nature Valley. The AR experiences launched the “Support the Bees” campaign for Earth Day. The promotion supports General Mills’ plan to plant trees and wildflowers for products purchased.
Link to the case study – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/
Client: Perot Museum of Nature and Science
Pachyrhinosaurus Perotorum AR Object Filter
The Perot Museum of Nature and Science celebrates dinosaurs with a social AR photo filter. The filter has been released on both Snapchat and Facebook.
Link to the case study – https://www.groovejones.com/perot_museum_snapchat_ar_lens/
Client: FX Networks
American Horror Story – Eccentricities Gallery Experience @ Comic-con San Diego
Groove Jones helped FX bring a dark and mysterious exhibition to life with AR. At the end of the experience, every visitor had the chance to create an AR-enabled filter photo that they could then share on their social channels.
Link to the case study – https://www.groovejones.com/fx_ahs_comic-con/
Client: Western Union
Home is Here Social AR Face Filters
Western Union celebrates Denver with fun and local social filters inspired by sports teams and lifestyles in and around the city. Filters included the official Denver Nuggets #18 jersey. The filters have been released on both Snapchat and Facebook platforms.
Link to the case study – https://www.groovejones.com/western_union_social_ar/
GrooveTech™
As an Augmented Reality company, we have developed GrooveTech™ is our proprietary technology code base, which allows rapid development prototyping, expedites production schedules, minimizes risks, and ensures battle-tested deployments.
Our GrooveTech AR Object Toolkit turns raw data into beautiful visual experiences highlighting a product from any angle, color, texture, or environment.
Objects can be modified by the user, creating endless opportunities for viewing in real-time in real space without the need for physical inventory. More complex items with multiple options can be configured as well.
Be sure to check out the overview page on our AR Object Toolkit – https://www.groovejones.com/ar_object_toolkit/
Feel free to reach out to us if you have any questions about our capabilities and activation services.
Check out videos on our YouTube channel