Can AR Revolutionize Planograms?
We are often asked, how is this technology going to revolutionize parts of our business. So after talking to a CPG company about the issues they were having with quality control over their use of planograms, we looked into how AR could help.
First of All – What is a Planogram or a POG?
plan·o·gram
noun
1. a diagram or model that indicates the placement of retail products on shelves in order to maximize sales.
A planogram is a tool used by retailers and suppliers, it is a drawing that provides details as to where a product should be placed on a shelf and how many facings a product should have. A planogram is used by the retailer to increase sales and by suppliers to justify space allocated to brands and help new product development. Planograms are a visual way of presenting how products or ranges should look in the store and are also a very useful tool for presenting where new products should be positioned.
This is what nearly every company uses for planning their shelf layout.
The ultimate goal of a planogram is to increase sales by ensuring the right products have the best position on the shelf. Retailers routinely change the layout of their stores to take into account changes in season, new product ranges or changes in consumer demand, retailers use planograms to decide how the section will look and what products will be included in the new layout.
AR Enabled Planograms
What if this could load 3d Planograms so that looked realistic and it was dynamically loaded with your products? Below is a video of our test using Apple’s ARKit. The demo shows how we found a spot in our retail location, drew a line where we want the refrigeration unit to be placed, then we dynamically load the unit with the different product options.
Imagine displaying your content as beautiful 3d models. Where your sales staff can see and review it at all angles. It can allow your sales staff to then upsell point of purchase placement to the store manager on site.
See More AR Related Campaigns
- Western Union is Using Social AR for a Series of Pop-Up Events – https://www.groovejones.com/western_union_social_ar/
- Perot Museum DinosaurPachyrhinosaurus Lens- https://www.groovejones.com/perot_museum_snapchat_ar_lens/
- Amazon.com Using Augmented Reality to See Fashion and Fitness – https://www.groovejones.com/amazon-ar/
- FX Networks American Horror Story Comic-Con AR Experience – https://www.groovejones.com/fx_ahs_comic-con/
- American Airlines AR Wayfinding – https://www.groovejones.com/american_airlines_arkit/
- Zombie Bob’s Pizza Snapchat AR Lens – https://www.groovejones.com/zombie_bobs_pizza_snapchat/
- Frothy Beard Brewing Company Snapchat AR Lens – https://www.groovejones.com/frothy_beard_brewing_company_ar/
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