Custom AR Experiences for In-Store Consumer Engagement and Print Package Marketing That Drives Sales

Groove Jones is considered the leader in developing AR campaigns and content. We wrote the book on creating dynamic AR-enabled print and packaging and continue to create award-winning campaigns. Our clients report that these campaigns hit all their KPIs – not only do they drive engagement and recall, but they most importantly increase sales!

We work with some of the most recognized brands to implement digital strategies into their in-store consumer engagement and print package marketing programs. We leverage the power of tapping into your audience’s personal devices to create dynamic AR moments without the need for an App or a heavy time-consuming download.

Making interaction and engagement with your audience that they can quickly activate in seconds. We can create powerful camera-driven campaigns, without changing your product packaging.

Engage with your audience with zero tech requirements for your team.
Add AR to your existing product packaging, point of purchase displays, or any printed materials.
Short lead times. Add them to your print productions today!
AR can be fully interactive – add a gamified experience to your AR!
Yes, it can have sound. We can include music, SFX, or voice audio.
We are a certified developer for all of the social platforms – Facebook and Instagram Spark AR, and Snap Lens Studio.
We work with all the WebAR SDKs – Blippar, Zappar, 8th Wall, DeepAR, TensorFlow, and Letsee.

Transform You Point of Purchase Display or Enhance Your Packaging

We can add AR to your product packaging or add it to the store aisle or point of purchase display. A simple QRCode or call to action tied to WebAR is quick and can create an instant engagement with your customers. AR can be easily integrated into a sweepstakes campaign too.

Interested in Learning More? Let's get you connected to one of our XR Strategists.

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Check Out Some of Our Success Stories

Below is a partial list of the companies and brands we have worked with on their on-pack and in-store engagement programs. See the case studies below.

Client: Modelo

Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point of sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience.

The AR experience depicts traditional Dia de Los Muertos imagery with marigolds, an offrenda, candles, and a beautiful Katrina holding an ice-cold Modelo Especial. The program increased sales by 16%.

Check out the case study here – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

Client: Cheerios

General Mills partnered with Groove Jones to create an AR experience for their top-selling brand – Cheerios. The AR experiences launched the “Support the Bees” campaign for Earth Month. This program supports Cheerios sustainability initiatives.

Check out the case study here – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/

Client: Victoria

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’ Victoria Dia De Los Muertos campaign. The experiences allow consumers to bring a series of custom bottle labels to life in celebration of the annual Mexican holiday. Groove Jones designed the experience to work with WebAR.

Check out the case study here – https://www.groovejones.com/victorias-dia-de-los-muertos-web-ar-campaign/

Client: Callaway Golf

Callaway Golf used A.I. (Artificial Intelligence) and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids, and irons. This tech-influenced approach to a clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and designs of the MAVRIK line. the program launched in 400 stores.

Check out the case study here – https://www.groovejones.com/callaway-golf-launches-in-store-ar-promotion/

Client: Conagra Foods – Slim Jim

The legend of the Randy “Macho Man” Savage continues. Mattel, WWE, and Conagra are celebrating Savage’s time as a spokesperson for the Slim Jim brand and their memorable television commercials with a new action figure that is being released at Comic-con San Diego. Groove Jones created a Snap Lens for fans to turn themselves into the “Macho Man” for a chance to win prizes.

Check out the case study here – https://www.groovejones.com/slim_jim_macho_man_ar/

Client: Corona Extra

Corona did it again and produced a limited-edition sneaker release. The Corona team worked with sneaker designer Jake Danklefs, to create 12 custom pairs of shoes that incorporate branding elements from both Corona and the Texas Longhorns. These were made to celebrate the partnership between the two organizations! Groove Jones was brought on board to create a web-based AR portal experience that allowed sneakerheads and college fans the chance to win a pair of custom sneakers. Upon entering the site, fans will be transported to the Corona beach where they must find the shoebox containing the sneakers. Find the box and you’ll be prompted to enter.

Check out the case study here – https://www.groovejones.com/corona-webar-campaign-for-custom-sneakers/

Client: Nature Valley

General Mills partnered with Groove Jones to create an AR experience for their top-selling brand – Nature Valley. The AR experiences launched the “Support the Trees” campaign for Earth Month. This program supports Nature Valley’s sustainability initiatives.