AR for Print – Murals, Posters, and Packaging
We created a lot of excitement in the OOH space when we developed the largest AR Mural last year with the Dallas Mavericks. Now that we have started the craze, people want to turn any large (or small) 2D image into an exciting interactive digital experience. We are considered the leaders in the AR print-activated space, and our work speaks for that!
The promise of using your mobile device and camera to unlock digital content is happening today. There are numerous ways to utilize computer or data visualization without downloading an App.
We can do this by using any social platform, Facebook, Instagram, TikTok, or Snap, or we can create a Web AR experience and bring a mural, poster, or billboard to life with just your camera and a web browser. It is scalable and can be viewed anywhere in the world.
We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones, who helped us bring this experience to Dallas.”
Jerome Elenez
CMO
Dallas Mavericks
Companies we’ve helped with their Print – Murals, Posters, and Packaging AR campaigns.
AR Development – AR for Print – Murals, Posters, and Packaging
Our team can create a camera filter or effect that recognizes your printed image without needing a downloadable App or marker technology. Reach out for more information – https://www.groovejones.com/contact/
Our Services
- Strategy Planning for an Integrated Campaign
- Concept and Creative
- User Experience – UI/UX
- AR Design
- Print Design
- CGI
- Animation
- Post-Production and VFX
- Interactive Development
- Publishing to the Mobile App Stores
- Integrating with an on-pack or in-store retail experience
- Combining with an on-site activation or experiential event
Some of Our Client Work
Client: Dallas Mavericks
Groove Jones helped the Dallas Mavericks launch the largest AR installation ever, and fans got to experience it for the season opener. This spectacular wall AR experience can be found on the largest canvas available in the heart of downtown Dallas. The mural stretches across the YMCA building and measures 70′ x 200′, making it the largest Augmented Reality installation using the Spark AR Studio on Facebook. Check out the case study here – https://www.groovejones.com/dallas_mavericks_ar/
Client: General Mills – Cheerios and Nature Valley
General Mills partnered with Groove Jones to create multiple AR experiences for two of their top-selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives. Check out the case study here –https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/
Client: Foxwoods Resort and Casino
Voted the best casino outside of Las Vegas, Foxwoods Resort Casino in Connecticut offers its guests an enthralling experience in its resort and seven casinos. Being one of the largest casinos in North America, they went big again by partnering with New England’s finest Red Sox world champion, David Ortiz. Fans can now engage in an AR scavenger hunt on the resort property. Check out the case study here – https://www.groovejones.com/david_ortiz_foxwoods_ar/
Client: Customized Communications
Customized Communications, Inc. (CCI) is a dynamic educational company that provides a more accurate way to engage patients in health education. With their academic materials in print and digital formats, Customized enhances how medical staff communicates with their patients. Groove Jones partnered with Customized Communications to create an AR App that works with their new informational book about being a new mother of a baby in the ICU. The CCI Scan + Play app is free to download and accompanies the book given to these new mothers at participating hospitals. Check out the case study here – https://www.groovejones.com/childbirth_education_ar/