Onsite Activations, Fan Engagement, Experiential Marketing Campaigns and Mobile Tours
We work with Brands and their Agencies to create excitement for their experiential and customer engagement campaigns.
Groove Jones works with some of the top experiential and onsite activation companies in the world.
Our work has appeared at the greatest sporting events (NASCAR races, Super Bowls, PGA Tours, Little League World Series), as well as exciting entertainment festivals (SXSW and Comic-Con San Diego) to pop-up events throughout the country. We bring the engagement!
We are strategic, creative experts in development and execution. We know brands are looking for something that not only captivates an audience at an event but also is buzz-worthy enough for that audience to share socially. Our team is skilled to help you launch a full-size installation or take it on the road. We can also help develop a long-term strategy to maximize the impact of your investment.
Client: McDonald’s @ SXSW
When McDonald’s decided to become a major sponsor of the SXSW Festival in Austin Texas, the selected Groove Jones to help make their pop-up event the buzz of the festival. Check out the case study – https://www.groovejones.com/mcdonalds-2016-sxsw-event/
Client: Dallas Morning News @ Aurora Event
Both immersive and engaging, AURORA is an expansive public art event that transforms downtown Dallas into an open-air, urban playground of new media art, with installations of light, video, and sound presented on an unprecedented scale. Check out the case study – https://www.groovejones.com/arcade-artist-dallas-aurora-event/
Client: NASCAR / Xfinity / Comcast
Groove Jones worked with Comcast Xfinity, NASCAR and GMR Marketing on the traveling “How Close is Too Close” tour. This tour began at the Daytona 500 and has been appearing at a variety of NASCAR races across the country. Groove Jones provided the content, technology and trained the activation teams to run the VR experience. Check out the case study – https://www.groovejones.com/nascar-xfinity-vr-campaign/
Client: Sleep Number @ Super Bowl
Fans of all ages got the chance to step out onto the 50-yard line and compete in the biggest VR Football game ever seen. This was all part of the 10 day Super Bowl Live event leading up to the 2018 Super Bowl in Minneapolis, MN. Check out the case study – https://www.groovejones.com/sleep_number_super_bowl_fan_engagement/
Client: Visionworks @ Little League World Series
Baseball fans are getting the chance to test their skills in the Visionworks Big Hitter VR Game at the 2017 and 2018 Little League Baseball® World Series. Check out the case study – https://www.groovejones.com/visionworks-little_league_world_series-fan_activation/
Client: Under Armour & U.S. Army
American Family Insurance presents two All-American bowls to highlight incredible student-athletes at the high school level. The Under Armour All-America Game and the U.S. Army All American Bowl have featured some of the most awarded NFL players of our time. Check out the case study here – https://www.groovejones.com/under-armour-all-america-football-team-vr-experience/
Pop Culture and Entertainment
Client: FX Networks @ Comic-con
We have worked with FX Networks multiple times for their annual fan engagements at Comic-con San Diego. Be sure to check out the case study for 2018 – https://www.groovejones.com/fx_ahs_comic-con/ and 2017 – https://www.groovejones.com/fx-american-horror-story-fearless/
Client: FX Networks (Mobile Tour)
Recently we help FX Networks and their agency, North Kingdom, take the Comic-Con experience on the road for a mobile tour to generate excitement for the season premiere of American Horror Story. Days after receiving the call, the Groove Jones team was on site with our equipment, installing the VR gear, and within 24 hours, helping run and manage the multiplayer experience. Check out the case study – https://www.groovejones.com/fx-american-horror-story-fearless/
Retail and On-Site Events
To celebrate the new year, Groove Jones helped Amazon use AR (Augmented Reality) at a health and wellness event. The private event was held in New York and included some of the top fashion social media influencers and bloggers. Check out the case study here – https://www.groovejones.com/amazon-ar/
Groove Jones works with partners like Nest Environments on creating compelling experiences for shopping malls, airports, and high traffic venues. Below is an example of the Cailler Chocolate pop-up store we helped Nestle with. This activation can be seen in both the US and European markets. Check out the case study – https://www.groovejones.com/nestles-cailler-chocolates-pop-up-vr-retail-stores/
License our GrooveTech™
We have some great technologies that can help expedite your development and minimize your risk, by using battle-tested code and hardware for your next event. Learn more about how we can customize some of our turnkey solutions – GrooveTech.
If you are interested in learning more about how we can help generate the crowds and engage with your fans, feel free to reach out to us at – Contact Us.