Looking for some kick-ass merch with a touch of AR?π₯
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
Back at it again! Last year, Groove Jones worked with @fcdallas to produce an epic AR fan experience. This year, we took it up a notch with some updates and the return of the AR mural, hitting both Toyota Stadium and Dallas Love Field Airport! Case Study: https://pulse.ly/y4mbn14jqp
Scan, activate, and watch Maarten Paes, Jesus Ferreira, and Paul Arriola burst out of the mural with a blaze of red flames, showcasing their signature moves and pumping up the fans like never before!β½
Groove Jones is honored to be ranked #1 on Creativepool.com`s Top 10 Agencies list for VR / AR! π Creativepool is a renowned global network in the creative industry, bridging the gap between employers and talented professionals worldwide. Their platform features creative job boards and enables creative minds to display their work while connecting agencies with potential clients.
We`re thrilled to be recognized as a leading force among the top creative studios in the VR / AR domain. Check out the details of our achievement at https://pulse.ly/lqij9bgbqf π
We are thrilled to announce our work with the American Heart Association π« to bring a groundbreaking virtual reality (VR) experience to life! This innovative VR application is designed to teach teenagers and adults the critical lifesaving skills of Hands-Only CPR and how to properly use Automated External Defibrillators (AED). https://pulse.ly/bturx4j2q4
Diving into this immersive VR journey, users will gain the confidence and knowledge needed to step in and save lives in emergencies.
Happy International Women`s Day from the women of Groove Jones! πΈβ¨ Today, we celebrate the strength, resilience, and achievements of women everywhere.
While this photo captures just a few of our incredible team members, we want to honor all of our Groovy women who are making waves across the globe.
Each one of you brings unique talents, perspectives, and joy to Groove Jones, contributing to the vibrant tapestry that makes us who we are.
Here`s to empowering each other and pushing the boundaries of what`s possible! πͺπ
Let`s talk holograms π« Check out how Groove Jones utilized Holograms: https://pulse.ly/syzzqtwfwn
In 1947, physicist Dennis Gabor pioneered holography while aiming to enhance electron microscope resolution. The invention gained momentum with the emergence of lasers in the 1960s, crucial for producing stable holograms.
Despite early limitations, holography evolved into a powerful tool for captivating audiences. Today, marketers seek impactful methods to seize attention in a crowded landscape.
Holograms serve to showcase the extraordinary, drawing attention with their mesmerizing magic and awe-inspiring visuals.
Today, marketers harness holographic techniques such as Pepper`s Ghost, Holoscrim projection, and hardware devices like Proto and Holofans to captivate and entertain audiences.
Groove Jones boasts extensive expertise in holograms, 3D effects, and holographic techniques, and we`re excited to share some insights in this article. β¨
In the dynamic world of advertising, businesses are constantly seeking innovative ways to capture the attention and imagination of consumers.
One of the traditional methods that has stood the test of time is Out-of-Home (OOH) billboard advertising. However, with the advent of technology, Augmented Reality (AR) has emerged as a powerful tool, revolutionizing the advertising landscape.πβ¨ Interested in learning more? Click the link in our bio and head to our sandbox!
A few weeks ago, Groove Jones had the pleasure of hosting an inspiring group of college students from the DFW area, all majoring in media arts. We dove into the heart of what we do here at Groove Jones, exploring the exciting world of emerging tech, marketing, communications, technology, business development, and more.
Alliance for Women in Media is an incredible organization dedicated to mentoring university students. Together, weβre opening doors for these talented young minds, connecting them with professional contacts, and helping them find internships to kickstart their careers.
Hereβs to empowering the future of our industry, one student at a time! π
Delve into the truths of history with Groove Jones` Zion Cemetery VR Experience. https://pulse.ly/l08ompqbni
Guided by the powerful spoken word poetry of Ebony Payne-English, this VR experience unveils the untold stories of lost souls. Original artwork and scarce documents transport you through the 20th century, offering a visceral understanding of racism`s impact on sacred land.
What sets this VR experiece apart? Hand-tracking technology, eliminates the need for controllers, allowing you to interact seamlessly with the history.
The VR experience is a poignant confrontation with the harsh realities of life in the Jim Crow South. It invites reflection on the enduring impact of Jim Crow on our society today and serves as a solemn memorial for the individuals interred at Zion Cemetery.
Groove Jones was honored with the Second Annual M100 Awards, which recognize excellence in AI, Metaverse, AR, VR, and Web3 technologies. The 100 top technology innovators were announced by The Metaverse Spectrum.
These prestigious awards were presented as part of the Metaverse Spectrum Business Conference and PitchFest 2023, celebrating outstanding products and services that embody innovation, unique features, and significant contributions to the advancement of technology. Notable honorees include Epic Games, NVIDIA, Roblox Corporation, Niantic Lab, VMLY&R, and Meta.
We are proud to be part of this list of innovative companies. Link to the announcement and the list of all the companies - https://pulse.ly/fqwklmhsyu
Groove Jones is thrilled to have collaborated with the @spirithalloween creative team for the fourth time, bringing holograms to life in their newest in-store displays! Check out the case study - https://pulse.ly/bynfk6ktug
Our team used cutting-edge holofan technology to make this spine-tingling experience possible. These high-end holofans use LED fans to conjure up astonishing 3D images. The fan spins at lightning speed, while LED lights on the blades create images that seem to materialize as floating hologramsβtruly a sight to behold! ππ»
We`re ecstatic to announce that Groove Jones has clinched the 2023 Chief Marketer Pro Award for "Best Use of AR/VR/XR"! πβ¨ https://pulse.ly/udbbr3qlvr
Our collaboration with X-FCTR brought to life an unforgettable experience for Target: "Bullseyeβs AR Holiday Adventure." π―π
Being recognized by Chief Marketer is a testament to our commitment to innovation and immersive experiences. Check out the winning campaign at the link below! π
Check out our case study on how Groove Jones collaborated with National 4-H Council and the University of Arizona Cooperative Extension to launch an educational journey into the world of Augmented Reality (AR). https://pulse.ly/smfkfyqyfv
Get a behind-the-scenes look at our interactive web application that lets users experience the thrill of a rocket launch, controlling variables like mass, thrust, and duration. It`s not just about the technology; it`s about inspiring the next generation of scientists. Explore, learn, and be amazed!
πΊπΈ Honoring Our Heroes: Happy Veterans Day from Groove Jones! π
Today, we come together as a nation to pay tribute to the brave men and women who have served our country. ππ
On this Veterans Day, Groove Jones expresses our deepest gratitude to all the veterans who have selflessly dedicated themselves to protecting our freedom.
Groove Jones Presents: A Beginner`s Guide to the Apple Vision Pro β¨Check it out: https://pulse.ly/ftlxcgpyrq
Apple Vision Pro is a revolutionary headset that`s not just another VR device, but a true Spatial Computer. Blending the best of VR and MR, it`s a game-changer in extended reality.
So, what are some things that make it special?
1. Spatial Computing Integration: Seamlessly merges digital and physical worlds. 2. Photo Realistic 3D: Digital content that looks astonishingly real in your space. 3. Advanced GUI & Menus: For a new level of interaction. 4. Beyond VR: More than a VR headset, it`s a comprehensive MR experience. 5. Micro-OLED Displays: Each eye gets a display sharper than a 4K TV. 6. Immersive Experience: Unparalleled clarity and immersion.
With our roots deep in XR, creating content for Oculus Quest and HTC Vive, we`re thrilled about the Apple Vision Pro. It`s not just an advancement; it`s the new gold standard in Mixed Reality.
We are thrilled to announce our collaboration to take the award-winning Dia de los Muertos mural to a new level! In 2019, we introduced an interactive masterpiece brought to life through Augmented Reality. Now, we`ve set out to create an entire digital universe inspired by this iconic artwork, revolutionizing how you experience this traditional holiday celebration. Check out the case study - https://pulse.ly/6miic6v3k4
Users can now tap and explore every facet of this vibrant scene, truly becoming a part of the celebration. Capture stunning images, record videos, and discover all the incredible attractions within this digital realm.
Ready to dive in? Head over to https://pulse.ly/z56o00qnzg and check it out πΌπΊππ
Elevate your karaoke game with Lysol Air-Aoke! π¬οΈπΆ
Encore Worldwide, LLC teamed up with Groove Jones to create an interactive concert experience like no other. At Music Midtown Festival and People`s Choice Country Music Awards, guests stepped into our floor-to-ceiling projected karaoke booths, where they could see virtual germs in action! π¦
Users sang their hearts out and then grabbed a Lysol can to wipe the germs away. Together, we`re showing how Lysol helps eliminate 99.9% of germs. πΈπ«
π»π Halloween Season Magic by Groove Jones! ππ»
We`ve been brewing up some spooktacular experiences for this Halloween season, and we`re thrilled to share the hauntingly good results! Check out our latest projects:
π₯Spirit Halloween In-Store Hologram Displays - Step into a world of ghostly illusions with our in-store hologram displays for Spirit Halloween! π₯Modelo Celebrating DΓa de los Muertos World - Join us in celebrating DΓa de los Muertos in an immersive world brought to life for Modelo! π₯Pumpkin Nights and our XR Avatar Scanner - Get ready to groove with our XR Avatar Scanner at Pumpkin Nights, where you become part of the famous Thriller dance! π₯Times Square OOH Animated 3D Billboard for Spirit Halloween - Experience the chills with our anamorphic 3D billboard in Times Square for Spirit Halloween! π₯General Mills and Carmella Creeper - Dive into the spooky and musical world of Carmella Creeper, brought to you by General Mills!
Exciting news! @FCDallas joined forces with Groove Jones to bring you an epic AR fan experience for the season kick-off!
Scan the QR code on the image to activate the immersive encounters with our AR-enabled mural. Let`s make this matchday unforgettable! β½π₯ Check out the full case study here: https://pulse.ly/zq13dvzgef
Celebrating 8 Years of Creativity and Innovation with Groove Jones! π₯³π
Today marks a significant milestone for Groove Jones as we celebrate our 8th birthday! πβ¨ It`s been an incredible journey filled with groundbreaking projects, unforgettable experiences, and remarkable growth.
Over the past 8 years, we`ve had the privilege of collaborating with extraordinary clients, partners, and a talented team that continuously pushes the boundaries of immersive technology. Together, we`ve crafted experiences that ignite imaginations and leave a lasting impact. π
As we reflect on our journey, we express our heartfelt gratitude to everyone who has been a part of our story. Your support, trust, and belief in our vision have been the driving force behind our success. We`re truly humbled and honored to have shared this incredible journey with you. β€οΈ
Throwback to us Teaming Up for the Launch of Corona Premier VR Golf! ποΈββοΈ
We were thrilled to join forces and lend a hand for the epic launch of the Corona Premier VR Golf experience!
As the excitement soared, we had the privilege of rubbing shoulders with some incredible sports celebrities who graced the event with their presence.
From legendary athletes to rising stars, the atmosphere was buzzing with the energy of greatness. Witnessing their passion for the game firsthand was truly inspiring!
Together, we`re redefining the way golf is experienced, embracing cutting-edge virtual reality technology to transport players to breathtaking courses and unlock a whole new level of immersion.
3M worked with Groove Jones to demonstrate the hanging capabilities of Commandβ’ Brand, in a captivating manner. Check out the case study: https://pulse.ly/tq5uqvhsyz
The goal was to use augmented reality to help inspire consumers with what they can hang from Commandβ’ Damage-Free Hanging Solutions, highlighting the hookβs strength and utility. The desired outcome was to enable users to virtually hang various items on different surfaces using the Commandβ’ 10 lb X-Large Utility Hook, and be demonstrated at CES.
We`re excited to have worked with the University of South Florida and Innovative Education Studios to revolutionize online learning! πβ¨Check out the case study: https://pulse.ly/ldakckc1ge
The Mission: We`re bringing USF`s campus to life in 3D for an immersive virtual education experience. Our Volumetric Stage technology is key - it combines 3D environments, motion tracking, and dynamic LED walls for an unparalleled online learning platform. π₯
Transforming Education: Our collaborative effort focuses on capturing the vibrant USF campus and recreating it digitally for interactive, real-time learning. Get ready to explore your courses in a whole new dimension!
π±π‘ Groove Jones teamed up with FuelCell Energy to bring you an immersive WebGL experience showcasing the incredible potential of carbonate fuel cells. https://pulse.ly/zeiuwj7zav
Discover how these innovative cells not only generate electricity but also play a vital role in recycling COβ! This self-supplying process guarantees reliable pricing, availability, and quality for a crucial ingredient.
With state-of-the-art purification modules, the final product can meet a wide range of quality standards, from industrial-grade to ISBT Beverage-grade COβ.
Kudos to FuelCell Energy for pushing the boundaries of sustainable energy solutions! πΏπ§
ππ» Groove Jones is in full Halloween spirit this year and as Spooky Season comes to a close, let`s take a look at one of our eeriest productions yet!! Once again, we teamed up with @SpiritHalloween to bring some spine-chilling vibes to New York`s Times Square with a killer anamorphic 3D billboard. Check out the eerie illusion here:https://pulse.ly/t1cfug6jlt
π Don`t forget to turn up the sound! This year`s billboard marks the 40th-anniversary celebration!
Discover Volumetric Stages β the ultimate immersive storytelling experience!
Imagine individuals performing in a studio while a stunning 3D world unfolds behind them on a LED wall. Volumetric Stages use cutting-edge tech like LED walls and motion tracking to transport talent into any imaginable space β real or fantastical.
Ready to transform your storytelling? Groove Jones specializes in unlocking the magic of Volumetric Stages. From concept to execution, we craft captivating experiences using LED walls, motion tracking, and 3D innovation. Elevate your content with us today!
Agency Spotter released their Top 100 Marketing Agencies Report on January 25, 2024, and Groove Jones was ranked #1 at the top of the list. https://www.groovejones.com/groove-jones-ranked-1-in-agency-spotter-top-100-marketing-agencies-report/
The Top Marketing Agencies report evaluates more than 3,400 marketing agencies based on Agency Spotter`s proprietary research methodology. This report takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word-of-mouth marketing, events, direct marketing, content marketing, Search (SEO and SEM), and marketing automation.
Exciting news! An amazing Adweek feature highlights Groove Jones` dynamic collaboration with General Mills and VMLY&R Commerce. Get ready for a thrilling dive into the world of Carmella Creeper, the latest addition to the iconic Monster Cereal family.
For over three decades, the General Mills monster trioβCount Chocula, Franken Berry, and Boo Berryβhave reigned supreme. Now, introducing Carmella Creeper, an undead DJ and the first female character in the lineup. Look out for her on the caramel apple cereal and the Monster Mash Remix cereal box.
In a partnership with Walmart, shoppers can experience the `Creep to a New Beat` shoppable AR experience, inspired by Carmellaβs electrifying remix of the Halloween classic `Monster Mash`. Don`t miss out on this spine-tingling game!
To make all this magic happen, our team at Groove Jones harnessed the power of 8th Wall`s SDK, bringing consumer activation to life in a whole new way. ππ»
Exciting news from Microsoft! Their new VASA-1 technology is transforming digital interactions. Just upload a portrait photo and a speech clip to create a hyper-realistic talking face video. The results? Perfect lip-audio synchronization, lifelike facial expressions, and natural head movements β all generated in real time! Just look at Mona Lisa...
At Groove Jones, we`re already exploring how VASA-1 can enhance brand activations and campaigns. Want to dive deeper into the future possibilities? Check out our latest blog post![https://groovejones.com/future_opportunities_microsoft_vasa-1/](https://groovejones.com/future_opportunities_microsoft_vasa-1/)
Refresh your marketing strategy this season by integrating virtual reality into your campaigns. Past projects like the Corona Premier VR Golf Experience have showcased VR`s ability to immerse users in unique, brand-enhancing experiences. Check out the case study: https://pulse.ly/cgcdf3tnik
From virtual sports to interactive product demos, VR turns campaigns into memorable adventures. Embrace the potential of VR to innovate and captivate.
A night to remember! Last week, our very own Groovers, Dan and Bobby, represented us at the Dallas Addy Awards.
A massive shoutout to the teams behind Toyota Crown and Keebler campaigns - your creativity and dedication have truly set a new standard. Because of your hard work, Groove Jones brought home not one, but TWO Golds last evening! ππ
Congratulations to everyone at Groove Jones! This win is a testament to our team`s passion, innovation, and commitment to excellence!
Groove Jones worked with HLK Agency for their client Bayer Crop Science Group to create an innovative augmented reality (AR) experience to demonstrate how high winds impact traditional corn versus Preceonβ’ Smart Corn System short-stature corn hybrids. Case study - https://pulse.ly/pkprvrekjqThis interactive platform complements a print campaign and serves as a centerpiece at trade show events.
Following our exciting collab with USF, we`re diving deeper into the magic of the Volumetric Stage. Case Study: https://pulse.ly/vnqc5dk7na
Beyond Imagination: Our Volumetric Stage is a gateway to limitless possibilities. Imagine placing talent in any space you can dream of - from realistic recreations of USF`s campus to fantastical worlds born from pure imagination. πποΈ
LED Magic: The key? Our cutting-edge LED walls. They display these stunning 3D environments, creating a natural backdrop for the talent. Say goodbye to green screens and hello to seamless integration into any world we create. π₯πΏ
#MeetTheGroovers - This week weβre spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
Groove Jones Celebrates 5 Award-Winning Achievements in the 2024 Horizon Interactive Awards. Congratulations to our clients @ConstellationBrands: Modelo team - Winning Best of Category, @FerreroSpA and @AdvantageUnifiedCommerce - Gold, @FuelCellEnergy - Gold, @Constellation Brands (4): Corona Premier team - Gold, and @PerotMuseum - Silver.