As we prepare for the clock to strikes midnight, we bid farewell to the past and step into a brand new chapter filled with endless possibilities.
🌟🎆 Groove Jones is thrilled to welcome the New Year with open arms and a heart full of excitement. In this new year, we`re dedicated to delivering even more captivating and innovative solutions that ignite imaginations, spark connections, and leave a lasting impact. 🚀💡
A few weeks ago, Groove Jones had the pleasure of hosting an inspiring group of college students from the DFW area, all majoring in media arts. We dove into the heart of what we do here at Groove Jones, exploring the exciting world of emerging tech, marketing, communications, technology, business development, and more.
Alliance for Women in Media is an incredible organization dedicated to mentoring university students. Together, we’re opening doors for these talented young minds, connecting them with professional contacts, and helping them find internships to kickstart their careers.
Here’s to empowering the future of our industry, one student at a time! 🚀
Embark on a virtual journey like no other with the Zion Cemetery VR Experience 🌟
https://pulse.ly/uue1mkqoge Powered by the latest in immersive technology, this VR adventure brings to life the rich history and stories of Zion Cemetery. Learn more about how this groundbreaking project was created and see how history and technology merge to revive the past in a way you`ve never experienced before.
Available now through the @META VR App Lab! 🕶️ Dive in here:https://www.oculus.com/deeplink/?action=view&path=/app/9739772016097395
Looking for some kick-ass merch with a touch of AR?💥
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
Our Personalization Engine is an innovative turnkey platform we license to our clients to create generative art campaigns and programs. Learn more about our cutting-edge platform here: https://pulse.ly/lagrp0zrdt
So, what are the top 5 Reasons Generation Art is great for campaigns?
1. Personalized & Dynamic Content: AI-driven art tailors content to individual preferences, making it more relevant and engaging for each viewer.
2. Scalability: With AI, thousands of unique designs can be created quickly and cost-effectively, allowing customization without breaking the bank.
3. Novelty & Innovation: Generative art stands out compared to an AR facial effect, uniquely capturing the audience`s attention.
4. Cost-Effective: Brands can save on long-term design expenses by leveraging AI-generated content through platforms like our Personalization Engine™.
5. Pressworthy Innovation: Innovative campaigns using generative art and AI attract media attention, demonstrating a brand`s commitment to staying ahead of the curve.
At Groove Jones, we elevate your reality with our cutting-edge Mobile Web AR experiences!
Our seasoned dev team excels in creating custom iOS and Android apps tailored for AR adventures. From 2D/3D image recognition to SLAM (Simultaneous Localization and Mapping) and ML (Machine Learning) enhancements, we`ve powered experiences for global giants. Let`s turn your vision into an immersive reality!
Check out some of our AR work: 💥BS&WH Motivotter AR Experience: https://pulse.ly/r6oncg1ocz 💥Crunchroll My Hero Academia Experience: https://pulse.ly/4amcdfc5lx 💥Target Holiday AR: https://pulse.ly/uqezokt052
Let`s talk holograms 💫 Check out how Groove Jones utilized Holograms: https://pulse.ly/syzzqtwfwn
In 1947, physicist Dennis Gabor pioneered holography while aiming to enhance electron microscope resolution. The invention gained momentum with the emergence of lasers in the 1960s, crucial for producing stable holograms.
Despite early limitations, holography evolved into a powerful tool for captivating audiences. Today, marketers seek impactful methods to seize attention in a crowded landscape.
Holograms serve to showcase the extraordinary, drawing attention with their mesmerizing magic and awe-inspiring visuals.
Today, marketers harness holographic techniques such as Pepper`s Ghost, Holoscrim projection, and hardware devices like Proto and Holofans to captivate and entertain audiences.
Groove Jones boasts extensive expertise in holograms, 3D effects, and holographic techniques, and we`re excited to share some insights in this article. ✨
Groove Jones had the honor of partnering with Special Angels Investments, LLC 501(c)(3) to develop an immersive and educational experience centered around Zion Cemetery in Tampa, Florida. 🕊️Check out the case study: https://www.groovejones.com/journey-to-revive-zion-cemetery-through-immersive-technology/
As the city`s oldest known African American Cemetery, this historic site deserves recognition and preservation.
Explore and witness the dedication to transforming this sacred ground into an interactive teaching tool using cutting-edge technology.
Let`s collectively illuminate a significant yet often overlooked part of our history. 🕯️
We are thrilled to have had the opportunity to collaborate with George P. Johnson at Salesforce’s illustrious flagship event, Dreamforce! Check out the case study: https://pulse.ly/8yf54frevg
Our immersive experiences spotlighted Salesforce`s AI prowess via the Einstein BrAInwaves Surf Game and showcased the AI-Data Cloud synergy through the Harmonizer App Visuals & LED Wall Videos. 🚀
This marked the fourth year Groove Jones had the privilege of contributing our interactive solutions to this conference.
Groove Jones was honored with the Second Annual M100 Awards, which recognize excellence in AI, Metaverse, AR, VR, and Web3 technologies. The 100 top technology innovators were announced by The Metaverse Spectrum.
These prestigious awards were presented as part of the Metaverse Spectrum Business Conference and PitchFest 2023, celebrating outstanding products and services that embody innovation, unique features, and significant contributions to the advancement of technology. Notable honorees include Epic Games, NVIDIA, Roblox Corporation, Niantic Lab, VMLY&R, and Meta.
We are proud to be part of this list of innovative companies. Link to the announcement and the list of all the companies - https://pulse.ly/fqwklmhsyu
This week we`re spotlighting Marina Bonilla! Marina is a Senior Producer and has been with Groove Jones for 4 months! Marina brings her infectious happy attitude and organizational skills to their team and loves seeing the client`s smiling face at the end of a project. Prior to Groove Jones Marina was a Project Manager, Application Support Analyst, and IT Analyst.
Her favorite project she worked on was the Perot Museum Tournament of Flight where she was able to launch a motion-tracking bird simulation game.
In her free time, she enjoys reading manga, going to conventions, playing video games, Brazilian jiu-jitsu, and motorcycles.
🌟 Tech Tuesday: Discover the Future of Brand Interaction! 🌐
Brands are stepping into a new era of customer engagement with AR-powered scavenger and treasure hunts! This innovative approach combines the thrill of exploration with the magic of technology, creating an immersive experience that blurs the lines between the real and digital worlds. Check out our article here: https://pulse.ly/d7vyufawln
Inspired by the success of games like Pokemon Go, these AR hunts use smartphones to bring interactive adventures right into the hands of users.
Why are these hunts a game-changer for marketing? They foster enhanced customer engagement, increase brand awareness, and offer unique storytelling opportunities. Plus, they`re easily accessible through mobile devices, requiring no extra hardware or software
Embrace the future of marketing with AR scavenger hunts – an innovative blend of adventure, technology, and customer engagement.
Virtual Reality Trade Simulators Prepare Tennessee Students to Enter Workforce. The article showcases our work with Be Pro Be Proud and how they are using VR simulations to solve a real need - more people are leaving the trades workforce than entering. Check it out - https://pulse.ly/ip4mbnfuw1
According to a study by Deloitte and The Manufacturing Institute, the National Association of Manufacturers, there is a skills gap that could result in 2.1 million unfilled jobs by 2030. BPBP is using VR and simulators to give students a powerful tool to see what jobs are available. More than 20,000 students are expected to visit and interact with the mobile workshop annually.
The VR programs are gamified - creating a fun, engaging, and challenging experience that draws the students in and connects with them.
#MeetTheGroovers - This week we’re spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
We are so proud to partner with Be Pro Be Proud (BPBP) to revolutionize the way we inspire the next generation of the skilled workforce through cutting-edge VR technology. https://pulse.ly/1zw1gc3ert
Introducing "Truck Tech," our Virtual Reality game that offers a deep dive into the realm of diesel technology repair. 🚚🔧 Players will find themselves in a meticulously detailed truck center repair facility, where they can explore and learn about the diesel tech industry firsthand through interactive gameplay.
This project is a commitment to educating and empowering the future workforce with knowledge about viable and rewarding career paths in skilled trade.
#MeetTheGroovers - This week we’re spotlighting our amazing Lead XR Recruiter, Emily Austin, who’s been with GJ for 7 years!
Emily brings her passion for the XR industry coupled with the desire to find the best talent to add to the GJ team. She has a 9 year old black lab, Stella, who also serves as Groove’s mascot. Prior to Groove Jones, Emily worked in Real Estate and studied Advertising at SMU.
Her favorite project she has seen come alive was for Royal Carribbean. During the pandemic, she sailed around Cyprus and Israel for 5 weeks to help install the Swashbuckler game on the ship. Also, in her earlier days at Groove Jones, she helped with many demos and events, her favorites being CES, SXSW, The Little League World Series and Dallas Startup Week.
In her free time, Emily enjoys working out in VR and loves a good book. She is passionate about learning, her favorite topics to nerd out on are emerging technology and sociology....
Our very own Dan Ferguson, Co-Founder of Groove Jones, is set to speak at the Metaverse Spectrum business conference and expo on Day 1 - December 6, 2023, at 3:00 PM ES! Join him as he shares insights on how brands are leveraging emerging technologies to engage consumers. Register now to catch Dan live: https://pulse.ly/sqzx2bu7a4 🚀
Dan will be joining speakers from industry giants Microsoft, Ernst & Young, NVidia, TikTok, and Decentraland. Get ready to explore immersive tech`s vast business opportunities.
We`re excited to have worked with the University of South Florida and Innovative Education Studios to revolutionize online learning! 📚✨Check out the case study: https://pulse.ly/ldakckc1ge
The Mission: We`re bringing USF`s campus to life in 3D for an immersive virtual education experience. Our Volumetric Stage technology is key - it combines 3D environments, motion tracking, and dynamic LED walls for an unparalleled online learning platform. 🎥
Transforming Education: Our collaborative effort focuses on capturing the vibrant USF campus and recreating it digitally for interactive, real-time learning. Get ready to explore your courses in a whole new dimension!
Our team had a blast creating the Chuck E. Cheese game, Racing World, and now it`s hitting the big screen on AppleTV! 📺🎮 Check out the case study for the inside scoop! https://pulse.ly/fmby0glz6o
We`re so excited to introduce it to a fresh gaming crowd and offer families a whole new way to connect with Chuck E. Cheese.
This marks our studio`s debut on AppleTV, and trust us, there`s more to come!
We`re ecstatic to announce that Groove Jones has clinched the 2023 Chief Marketer Pro Award for "Best Use of AR/VR/XR"! 🏆✨ https://pulse.ly/udbbr3qlvr
Our collaboration with X-FCTR brought to life an unforgettable experience for Target: "Bullseye’s AR Holiday Adventure." 🎯🎄
Being recognized by Chief Marketer is a testament to our commitment to innovation and immersive experiences. Check out the winning campaign at the link below! 🌟
🍂Wishing you a Joyful and Grateful Thanksgiving from Groove Jones!
🦃 This Thanksgiving, we`re taking a moment to express our deepest gratitude for the incredible connections we`ve made and the moments we`ve shared. 🌟 From the entire team at Groove Jones, we thank you for being a part of our journey.
Engaging Customers with AR Scavenger Hunts (Treasure Hunts): A New Era of Brand Interaction, with the help of Groove Jones!! https://pulse.ly/ysmtrxsvzr
Discover a fresh way to engage with brands through the magic of AR-powered treasure hunts! These hunts create a unique bridge between the real and digital worlds, offering an exciting twist on traditional marketing tactics. It`s an innovative blend of technology and adventure that taps into our natural curiosity for exploration and discovery. 🌐🔍
How It Works:
-Interactive Maps & Clues: Customized maps and clues lead participants through specific locations, whether it`s a store, an event, or a nationwide adventure.
-Virtual Rewards & Challenges: As you navigate the hunt, conquer challenges and gather digital tokens for exclusive discounts, offers, or insider brand info.
-Real-World Interaction: Explore physical locations, boosting foot traffic and engaging directly with the brand`s real-world presence.
-Scan & Play: Easily join in by scanning a QR code at physical spots or accessing an online map with GPS for a virtual adventure!
WebGL brings the power of hardware-accelerated 3D graphics to standard web browsers, enabling developers to create visually stunning and interactive websites like never before.
Groove Jones has become a leader in WebGL development by developing numerous award-winning sites for brands like Toyota, IBM, ExxonMobil, and Elkay.
WebGL allows developers to harness the capabilities of a user’s devices to render complex 3D graphics directly within the browser. This capability opens up possibilities for creating lifelike and immersive visual experiences.
Check out our site to discover how WebGL is reshaping the digital landscape! 🚀🖥️ https://pulse.ly/cym8wr20ey
A night to remember! Last week, our very own Groovers, Dan and Bobby, represented us at the Dallas Addy Awards.
A massive shoutout to the teams behind Toyota Crown and Keebler campaigns - your creativity and dedication have truly set a new standard. Because of your hard work, Groove Jones brought home not one, but TWO Golds last evening! 🏆🏆
Congratulations to everyone at Groove Jones! This win is a testament to our team`s passion, innovation, and commitment to excellence!
I spy with my little eye... a Groove Jones sticker!
At Groove Jones, it`s a time-honored tradition that whenever one of our team members hits the road, a GJ sticker finds its spot in the city...
This time around, our Groover had the pleasure of exploring the vibrant streets of Seattle! 🏙 Known for its coffee culture, music scene, tech hub, and natural beauty!
We can`t get enough of seeing our Groovers uncovering new corners of the world!
#MeetTheGroovers - This week, we`re spotlighting our fabulous Animation Lead, Tiffany Sweet, whose been with GJ for 5 years! Tiffany brings positivity and hard work to the GJ team and loves bringing 3D characters and objects to life. Before Groove Jones, Tiffany worked at a newspaper, a library, and as a freelance animator.
One of her favorite projects she`s worked on (hard to pick) was Spirit Halloween where her and the team were able to make 3D animated videos including some of the Spirit mascots to be displayed in many stores across the country! The whole process and end result were great.
In her free time, Tiffany enjoys playing with her cat Tom and playing too much Rock Band.
🏆🌟 Honored to share that Groove Jones is bringing home a Gold, Silver, and two Bronze Summit Creative Awards out of 3900+ entries from 28 countries! 🌎🥇🥈🥉 Huge thanks to our incredible clients: Toyota Motor North America, Constellation Brands, and BI Worldwide! Article - https://pulse.ly/5q96sqbbxa
Check out the award-winning projects below:
🥇 GOLD - Client: @toyota Category: Microsite Case Study: https://pulse.ly/11hbbqpv4v
🥈 SILVER - Client: @constellationbrands Category: Interactive Media Case Study: https://pulse.ly/2unmhian6h
Happy Super Bowl Sunday!! At Groove Jones, we`re reminiscing on some of our favorite Super Bowl projects! 🏈✨
We transformed game day, letting fans throw the ultimate touchdown from the 50-yard line and step into the feet of a football player. 🎮 For Sleep Number - 6,000 participants stepped into their QB dreams, proving that with great sleep and cutting-edge VR, you`re always ready to play your best game. For Kaiser Permanente, we helped them with a VR experience at Super Bowl 50 - check out those oversized Football helmet heads. Ready to elevate your fan experience? Click the link in our bio to get in touch.
For more on these projects, check out: https://pulse.ly/ozx8pmrobv https://pulse.ly/nwfzcxago8 https://pulse.ly/zqpdn0a4pi #SuperBowl #VR #GrooveJones #FanEngagement...
In honor of March Madness - we`re throwing it back to the 2023 NCAA Men’s and Women’s Final Four Championship Fan Experience for LG we did with Cogent World and Allied Sports! https://pulse.ly/ravsj3ssk2
The NCAA Men’s & Women’s Final Four Championship went next-level with LG`s immersive fan experiences. In Houston & Dallas, fans became the stars of their own slam dunk videos, thanks to cutting-edge XR & GrooveTech FanScan technologies. 🏀💥 A unique blend of sports, tech, and fun—check out how we transformed fan engagement!
Agency Spotter released their Top 100 Marketing Agencies Report on January 25, 2024, and Groove Jones was ranked #1 at the top of the list. https://www.groovejones.com/groove-jones-ranked-1-in-agency-spotter-top-100-marketing-agencies-report/
The Top Marketing Agencies report evaluates more than 3,400 marketing agencies based on Agency Spotter`s proprietary research methodology. This report takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word-of-mouth marketing, events, direct marketing, content marketing, Search (SEO and SEM), and marketing automation.
Groove Jones is excited to announce that we have two productions that will be recognized at the American Advertising Awards, Dallas Chapter event on February 29, 2024. Our clients Toyota Motor North America - https://pulse.ly/2viqdgzhlh and Ferrero SpA, Advantage Unified Commerce - https://pulse.ly/s0jm3aywjj are up for the prestigious ADDY awards.
We are looking forward to celebrating with our local Dallas Agency colleagues and creatives. The American Advertising Awards are the largest advertising awards program in the United States.
Renowned judges from around the nation judged the local competition, which will determine who will receive the honor of Gold and Silver ADDYs ®. We are thrilled to share this with our clients and agency partners.
Exciting news from IVRHA (International Virtual Reality and Healthcare Association) - The Association for the Immersive Healthcare Industry! At the VR Healthcare Demo Tour in Cleveland, they`re showcasing the groundbreaking collaboration between Groove Jones and Jennifer C. Reneker, Assistant Dean of Scholarly Innovation at the School of Population Health, University of Mississippi Medical Center. 👏
Together, we`ve introduced the cutting-edge VR platform VIST Neuro-ID, aiming to revolutionize healthcare. Dive into the case study here: https://pulse.ly/6g2iroeool
Groove Jones, in partnership with Dr. Reneker and her UMMC team, embarked on a research and development journey to tackle a crucial healthcare challenge. They created a series of tests within an HTC VIVE Pro Eye VR headset to assess performance across various tasks. This vital research is generously supported by the Health Resources and Services Administration (HRSA).
VIST™ records data through a range of sensors during these tests, offering hope that researchers will identify subtle neurological disruptions by leveraging artificial intelligence. 🧠💡
#VR, #VRTechnology, #HealthandWellness, #Innovation, and #HealthcareInnovation #GrooveJones...
Groove Jones Celebrates 5 Award-Winning Achievements in the 2024 Horizon Interactive Awards. Congratulations to our clients @ConstellationBrands: Modelo team - Winning Best of Category, @FerreroSpA and @AdvantageUnifiedCommerce - Gold, @FuelCellEnergy - Gold, @Constellation Brands (4): Corona Premier team - Gold, and @PerotMuseum - Silver.
Delve into the truths of history with Groove Jones` Zion Cemetery VR Experience. https://pulse.ly/l08ompqbni
Guided by the powerful spoken word poetry of Ebony Payne-English, this VR experience unveils the untold stories of lost souls. Original artwork and scarce documents transport you through the 20th century, offering a visceral understanding of racism`s impact on sacred land.
What sets this VR experiece apart? Hand-tracking technology, eliminates the need for controllers, allowing you to interact seamlessly with the history.
The VR experience is a poignant confrontation with the harsh realities of life in the Jim Crow South. It invites reflection on the enduring impact of Jim Crow on our society today and serves as a solemn memorial for the individuals interred at Zion Cemetery.