2020 Digiday Awards Finalists Announced – Groove Jones Finalist in Best Use of Mobile
The Digiday Awards is the industry’s annual recognition of the companies, campaigns, and creative modernizing media and marketing. Over the years, these awards have honored leading work from brands, agencies, publishers, and tech providers such as Edelman, VICE, HP, and more.
From the Digiday announcement on December 8, 2020 – https://digiday.com/awards/the-martin-agency-sweetgreen-and-conde-nast-are-digiday-awards-finalists/
It has been a year of challenges and hardships for marketers, advertisers, and media companies. In 2020, they faced shrinking revenue streams, the need to master new channels, and the delicate tightrope walk of projecting empathy rather than opportunism in the face of the coronavirus crisis and social unrest. And all of these had to be overcome while teams still managed to salvage sales.
This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. They didn’t do so by embracing narrow, insular efforts geared toward self-preservation. Instead, they expanded their ambitions and maintained growth-oriented mindsets, launching new platforms and products, and generating creative new ways to reach consumers.
Just as importantly, finalists committed themselves to social good, whether that meant mastering the art of empathetic messaging, doubling down on critical missions like sustainability, or even facilitating charitable giving.
The events of 2020 forced shifts in strategy and mindset that no one in the world of marketing, advertising, and media could have imagined before the year began. But our short-listers adapted with grace, courage, and swiftness — expanding their businesses and giving back to society in the process.
Best Use of Mobile
- Groove Jones and Constellation Brands, Inc.’s Modelo
- eos Products – Donut Day Microbatch
- Amplify.ai and Cerveza Victoria – Mother’s Day
- Tapjoy and Sparkling Ice
- Sweetgreen – Collections Launch