Groove Jones

AWARD-WINNING NEXT-GEN MARTECH (XR, AR, VR, ML, AI, WebGL) COMPANY

  • Home
  • About Us
  • Case Studies
  • Capabilities
  • News
  • Awards
  • Sandbox
  • Careers
  • Contact Us

January 15, 2019

2019 CES with Ford Motor Company and Sleep Number

2019 CES – Groove Jones Supporting Ford Motor Company and Sleep Number

Groove Jones was in full force this year at the 2019 CES event. We supported two great brands – Ford Motor Company and Sleep Number on their customer activations. Check out the photos from the event. Videos and deeper case studies are on their way!

Ford Activation at CES

Photos from the Ford Motor Company Co-Pilot360™ Technology VR Experience

Visitors to CES had the chance to take a VR driving experience in the 2019 Ford Edge, that takes them on a journey from their home, to a drive on a busy highway and then into the city. This 6-minute interactive experience put them in a variety of scenarios where they face various obstacles and hazards to demonstrate the safety technology. GTB, Ford’s agency partner brought us on board to bring their vision to life.

Users attempt to react to the hazards and obstacles with a game controller and see how they measure up to the Co-Pilot360 technology. The application tracks where the user is looking as well. So by tracking if they are able to see an obstacle or hazard visually or by using the controller they are given a score. It is a fully interactive experience running on the Oculus Go.

Ford Co-Pilot360™ VR Experience

A wide variety of people joined in on the fun at CES.

Ford Co-Pilot360™ VR Experience

The activation site was positioned at the main entrance of the North Convention Hall.

Ford Co-Pilot360™ VR Experience

Groups competed on who could get the best score.

Ford VR Leaderboard

The leaderboard tracked every user and ranked them based on the percentage of distractions they were able to detect.

Ford Co-Pilot360™ VR Experience

Crowds lining up to take the challenge.

Ford Co-Pilot360™ VR Experience

2019 Ford Edge featured in the VR experience was on full display.

Ford Co-Pilot360™ VR Experience

The Oculus Go was a great technology to run the application. The headsets connected wirelessly to the leaderboard system we had on site.

Ford Co-Pilot360™ VR Experience

People posing with the leaderboards.

Ford’s Social Share Component

Every person that participated in the experience opted into Ford’s CRM application so we can track their performance. After taking part in the activation, the player immediately received an email with their score embedded into a socially shareable 360º panoramic image of the interior of the Ford Edge. As you can see below, I scored a 74% out of a possible 100%.

By collecting the user’s data, we were able to integrate the leaderboard, the social share component and to allow the participants the ability to opt-in to Ford’s CRM tool where we collected data about their car buying interests.

Sleep Number at CES

Shots from the Sleep Number Quarterback Challenge VR Experience

This year we helped our friends at Sleep Number on a Quarterback Challenge VR experience that demonstrates how a good nights sleep versus a poor nights sleep impacts your physical performance. In this multiplayer experience, users are competing to see who can hit the most targets in a Quarterback Challenge game. Special guest stars stopped by the booth for their chance to play, including Katie Couric, who beat everyone she was playing against.

Sleep Number VR CES

Katie Couric stopped by and gave the game a try and crushed it!

Sleep Number VR CES

Four people at a time competed for top score.

Sleep Number VR CES

No one could miss us at the entrance of Hall C in the Sans West Expo at the Venetian.

Sleep Number VR CES

Sleep Number is the official sleep partner of the NFL. Now is a quarterback challenge game making sense?

Sleep Number VR CES

Line up to play.

Sleep Number VR CES

We tracked every player via an iPad App that collected user data.

Sleep Number VR CES

The massive leaderboard system tracked every player’s score.

The four players are transported onto the 50-yard line of a massive football stadium. The first part of the game simulates how you would feel with a good nights sleep. The second part of the game simulates what it feels and looks like when you have had a poor nights sleep of 6 hours or less.

Sleep Number VR CES

In the belly of the beast. Powering that huge display.

See More –

  • The Manifest – Groove Jones Makes Top 15 Mobile App Developer List – https://www.groovejones.com/manifest-groove-jones-makes-top-15-mobile-app-developer-list/
  • The Manifest Article – https://clutch.co/developers/virtual-reality
  • SportsTechie.com – Mural of Mavericks’ Dennis Smith Jr. Comes to Life in Dallas – https://www.groovejones.com/sportstechie-dallasmavsar/
  • SortsTechie.com Article About the Dallas Mavs AR Mural – https://www.sporttechie.com/mural-of-mavericks-dennis-smith-jr-comes-to-life-in-dallas/
  • Groove Jones Featured at Adobe Max 2018 – https://www.groovejones.com/adobe_max_2018/
  • McDonald’s – https://www.groovejones.com/mcdonalds-2016-sxsw-event/
  • Rinnai America – https://www.groovejones.com/rinnai_america_vr/
  • View – https://www.groovejones.com/b2b-viewglassvr/
  • Comcast and Nascar Experience – https://www.groovejones.com/nascar-xfinity-vr-campaign

Feel free to reach out to us if you have any questions about our capabilities and activation services.

Check out videos on our YouTube channel

Follow us on LinkedIn or Facebook.

Related Posts:

  • Multiplayer Gamified Experience Activation at Salesforce…
  • Web 3.0 Avatar Fashion Show at Salesforce Connections Event
  • Raypak AVIA Pool Heater Installation VR Training Experience…
  • Toyota Accessories Augmented Reality [TAAR] App

Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

QUESTIONS?

Feel free to reach out.
Contact Us

Related Posts:

  • Multiplayer Gamified Experience Activation at Salesforce…
  • Web 3.0 Avatar Fashion Show at Salesforce Connections Event
  • Raypak AVIA Pool Heater Installation VR Training Experience…
  • Toyota Accessories Augmented Reality [TAAR] App

(214) 749-0094 EMAIL US

© 2023 Groove Jones LLC    |    All Rights Reserved    |    Made by really smart people in Dallas, TX.