Groove Jones proudly worked with Toyota Motor North America to create a stunning WebGL immersive experience that allows customers to explore and view the new Mirai fuel cell electric vehicle (FCEV)! Check out the case study: https://pulse.ly/0uuexpyaoa
The GJ team highlighted the carโs sophisticated design and features, providing an interactive platform for potential customers to delve into the Miraiโs world in a novel and educational manner ๐
We`re excited to have worked with the University of South Florida and Innovative Education Studios to revolutionize online learning! ๐โจCheck out the case study: https://pulse.ly/ldakckc1ge
The Mission: We`re bringing USF`s campus to life in 3D for an immersive virtual education experience. Our Volumetric Stage technology is key - it combines 3D environments, motion tracking, and dynamic LED walls for an unparalleled online learning platform. ๐ฅ
Transforming Education: Our collaborative effort focuses on capturing the vibrant USF campus and recreating it digitally for interactive, real-time learning. Get ready to explore your courses in a whole new dimension!
Exciting news from Microsoft! Their new VASA-1 technology is transforming digital interactions. Just upload a portrait photo and a speech clip to create a hyper-realistic talking face video. The results? Perfect lip-audio synchronization, lifelike facial expressions, and natural head movements โ all generated in real time! Just look at Mona Lisa...
At Groove Jones, we`re already exploring how VASA-1 can enhance brand activations and campaigns. Want to dive deeper into the future possibilities? Check out our latest blog post![https://groovejones.com/future_opportunities_microsoft_vasa-1/](https://groovejones.com/future_opportunities_microsoft_vasa-1/)
Some studies show customers who can experiment with a product in augmented reality are 25% more likely to complete a purchase. This article explores the Top Immersive Retail and E-commerce Vendors in 2024 by XR Today. Groove Jones was selected as one of the Top 10 studios in the space. https://pulse.ly/1te6uhngzy...
In honor of March Madness - we`re throwing it back to the 2023 NCAA Menโs and Womenโs Final Four Championship Fan Experience for LG we did with Cogent World and Allied Sports! https://pulse.ly/ravsj3ssk2
The NCAA Menโs & Womenโs Final Four Championship went next-level with LG`s immersive fan experiences. In Houston & Dallas, fans became the stars of their own slam dunk videos, thanks to cutting-edge XR & GrooveTech FanScan technologies. ๐๐ฅ A unique blend of sports, tech, and funโcheck out how we transformed fan engagement!
Groove Jones is honored to be ranked #1 on Creativepool.com`s Top 10 Agencies list for VR / AR! ๐ Creativepool is a renowned global network in the creative industry, bridging the gap between employers and talented professionals worldwide. Their platform features creative job boards and enables creative minds to display their work while connecting agencies with potential clients.
We`re thrilled to be recognized as a leading force among the top creative studios in the VR / AR domain. Check out the details of our achievement at https://pulse.ly/lqij9bgbqf ๐
Happy International Women`s Day from the women of Groove Jones! ๐ธโจ Today, we celebrate the strength, resilience, and achievements of women everywhere.
While this photo captures just a few of our incredible team members, we want to honor all of our Groovy women who are making waves across the globe.
Each one of you brings unique talents, perspectives, and joy to Groove Jones, contributing to the vibrant tapestry that makes us who we are.
Here`s to empowering each other and pushing the boundaries of what`s possible! ๐ช๐
Let`s talk holograms ๐ซ Check out how Groove Jones utilized Holograms: https://pulse.ly/syzzqtwfwn
In 1947, physicist Dennis Gabor pioneered holography while aiming to enhance electron microscope resolution. The invention gained momentum with the emergence of lasers in the 1960s, crucial for producing stable holograms.
Despite early limitations, holography evolved into a powerful tool for captivating audiences. Today, marketers seek impactful methods to seize attention in a crowded landscape.
Holograms serve to showcase the extraordinary, drawing attention with their mesmerizing magic and awe-inspiring visuals.
Today, marketers harness holographic techniques such as Pepper`s Ghost, Holoscrim projection, and hardware devices like Proto and Holofans to captivate and entertain audiences.
Groove Jones boasts extensive expertise in holograms, 3D effects, and holographic techniques, and we`re excited to share some insights in this article. โจ
Exciting news! An amazing Adweek feature highlights Groove Jones` dynamic collaboration with General Mills and VMLY&R Commerce. Get ready for a thrilling dive into the world of Carmella Creeper, the latest addition to the iconic Monster Cereal family.
For over three decades, the General Mills monster trioโCount Chocula, Franken Berry, and Boo Berryโhave reigned supreme. Now, introducing Carmella Creeper, an undead DJ and the first female character in the lineup. Look out for her on the caramel apple cereal and the Monster Mash Remix cereal box.
In a partnership with Walmart, shoppers can experience the `Creep to a New Beat` shoppable AR experience, inspired by Carmellaโs electrifying remix of the Halloween classic `Monster Mash`. Don`t miss out on this spine-tingling game!
To make all this magic happen, our team at Groove Jones harnessed the power of 8th Wall`s SDK, bringing consumer activation to life in a whole new way. ๐๐ป
Groove Jones worked with HLK Agency for their client Bayer Crop Science Group to create an innovative augmented reality (AR) experience to demonstrate how high winds impact traditional corn versus Preceonโข Smart Corn System short-stature corn hybrids. Case study - https://pulse.ly/pkprvrekjqThis interactive platform complements a print campaign and serves as a centerpiece at trade show events.
We are thrilled to announce our work with the American Heart Association ๐ซ to bring a groundbreaking virtual reality (VR) experience to life! This innovative VR application is designed to teach teenagers and adults the critical lifesaving skills of Hands-Only CPR and how to properly use Automated External Defibrillators (AED). https://pulse.ly/bturx4j2q4
Diving into this immersive VR journey, users will gain the confidence and knowledge needed to step in and save lives in emergencies.
"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that." - Dr. Martin Luther King Jr.
Today, we honor the legacy of Dr. Martin Luther King Jr., a visionary who taught us the power of words, the strength of community, and the unyielding courage to dream of a better tomorrow.
In our newest Groove Jones Sandbox Article, we explore the synergy between the Apple Vision Pro, spatial video, and how it is set to revolutionize how we experience digital content. https://pulse.ly/t5mefsohue
Coupled with the advent of spatial video recording capabilities on select iPhones, this technology is not just a step but a leap into the future of immersive multimedia ๐ฅ
Refresh your marketing strategy this season by integrating virtual reality into your campaigns. Past projects like the Corona Premier VR Golf Experience have showcased VR`s ability to immerse users in unique, brand-enhancing experiences. Check out the case study: https://pulse.ly/cgcdf3tnik
From virtual sports to interactive product demos, VR turns campaigns into memorable adventures. Embrace the potential of VR to innovate and captivate.
Groove Jones Presents: A Beginner`s Guide to the Apple Vision Pro โจCheck it out: https://pulse.ly/ftlxcgpyrq
Apple Vision Pro is a revolutionary headset that`s not just another VR device, but a true Spatial Computer. Blending the best of VR and MR, it`s a game-changer in extended reality.
So, what are some things that make it special?
1. Spatial Computing Integration: Seamlessly merges digital and physical worlds. 2. Photo Realistic 3D: Digital content that looks astonishingly real in your space. 3. Advanced GUI & Menus: For a new level of interaction. 4. Beyond VR: More than a VR headset, it`s a comprehensive MR experience. 5. Micro-OLED Displays: Each eye gets a display sharper than a 4K TV. 6. Immersive Experience: Unparalleled clarity and immersion.
With our roots deep in XR, creating content for Oculus Quest and HTC Vive, we`re thrilled about the Apple Vision Pro. It`s not just an advancement; it`s the new gold standard in Mixed Reality.
#MeetTheGroovers - This week weโre spotlighting our amazing UX/UI Designer, Bipassana Shrestha, whoโs been with GJ for 3 years!
Bip brings her unique blend of creativity and user-centric design to the GJ team. Her passion lies in crafting seamless and visually captivating digital experiences while also prioritizing usability and accessibility.
Prior to Groove Jones, Bip illustrated and designed board games for Goliath and Pressman Games where she designed for clients like Nickelodeon, Cartoon Network, Paddington and many more.
Her favorite project sheโs worked on was Medtronic where she and the team were able to create a larger-than-life, fully interactive gamified experience that demonstrated the potential of a computer aided polyp detection system powered by AI! Check out the case study: https://pulse.ly/60zx7a51tf
In her free time, Bip enjoys hiking in nature, playing with her dog friends, drawing, playing games on Switch and watching anime.
We`re over the moon to welcome Hatem Ben Abdallah to the Groove Jones fam! With a rich history of over 20 years in 3D design, visual effects, and motion design, Hatem is ready to dive into a new chapter and lead the charge in our next wave of groundbreaking projects and collaborations.
Before joining us, Hatem lent his incredible talents to over 200 projects, leaving his mark as an art director, designer, and senior 3D artist/motion designer. His eye-catching work includes being the Senior Motion Designer for the Emmy-winning "Home Before Dark" on Apple TV+ and Art Director for the Oscar-nominated "The Gatekeepers."
Hatem`s expertise isn`t just about creating; it`s about inspiring with his passion for design, art, lighting, and storytelling. His arrival signifies our ongoing commitment to pushing the limits of immersive experiences, blending art, innovation, and technology in ways you`ve never seen before.
Looking for some kick-ass merch with a touch of AR?๐ฅ
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
3M worked with Groove Jones to demonstrate the hanging capabilities of Commandโข Brand, in a captivating manner. Check out the case study: https://pulse.ly/tq5uqvhsyz
The goal was to use augmented reality to help inspire consumers with what they can hang from Commandโข Damage-Free Hanging Solutions, highlighting the hookโs strength and utility. The desired outcome was to enable users to virtually hang various items on different surfaces using the Commandโข 10 lb X-Large Utility Hook, and be demonstrated at CES.
#MeetTheGroovers - This week weโre spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
Engaging Customers with AR Scavenger Hunts (Treasure Hunts): A New Era of Brand Interaction, with the help of Groove Jones!! https://pulse.ly/ysmtrxsvzr
Discover a fresh way to engage with brands through the magic of AR-powered treasure hunts! These hunts create a unique bridge between the real and digital worlds, offering an exciting twist on traditional marketing tactics. It`s an innovative blend of technology and adventure that taps into our natural curiosity for exploration and discovery. ๐๐
How It Works:
-Interactive Maps & Clues: Customized maps and clues lead participants through specific locations, whether it`s a store, an event, or a nationwide adventure.
-Virtual Rewards & Challenges: As you navigate the hunt, conquer challenges and gather digital tokens for exclusive discounts, offers, or insider brand info.
-Real-World Interaction: Explore physical locations, boosting foot traffic and engaging directly with the brand`s real-world presence.
-Scan & Play: Easily join in by scanning a QR code at physical spots or accessing an online map with GPS for a virtual adventure!
Tonight is the night! Tonight is the @AAFDallas American Advertising Awards event. Both Bobby Ennis and Dan Ferguson will be representing Groove Jones!
Congrats to the other Dallas-based agencies and brands that are being recognized - 1820 Productions, 3Headed Monster, Augustine Agency, Avocados From Mexico, Bedford Advertising, Belmont Icehouse, Cheil Dallas, Dallas Zoo, DHD Films, Half Price Books, Haygarth. Kickstand, Launch Agency, LERMA/, Medium Giant, Moroch, Nametag Films, Omnicom Media Group, Paper Crowns, Plot Twist Creativity, Propac Agency, Saatchi & Saatchi (We Are Saatchi), Spire Agency, The Infinite Agency, The LOOMIS Agency, The Agency Shop, TPN RETAIL, Tracy-Locke, TRG, White Unicorn Agency.
Happy Super Bowl Sunday!! At Groove Jones, we`re reminiscing on some of our favorite Super Bowl projects! ๐โจ
We transformed game day, letting fans throw the ultimate touchdown from the 50-yard line and step into the feet of a football player. ๐ฎ For Sleep Number - 6,000 participants stepped into their QB dreams, proving that with great sleep and cutting-edge VR, you`re always ready to play your best game. For Kaiser Permanente, we helped them with a VR experience at Super Bowl 50 - check out those oversized Football helmet heads. Ready to elevate your fan experience? Click the link in our bio to get in touch.
For more on these projects, check out: https://pulse.ly/ozx8pmrobv https://pulse.ly/nwfzcxago8 https://pulse.ly/zqpdn0a4pi #SuperBowl #VR #GrooveJones #FanEngagement...
Embark on a virtual journey like no other with the Zion Cemetery VR Experience ๐
https://pulse.ly/uue1mkqoge Powered by the latest in immersive technology, this VR adventure brings to life the rich history and stories of Zion Cemetery. Learn more about how this groundbreaking project was created and see how history and technology merge to revive the past in a way you`ve never experienced before.
Available now through the @META VR App Lab! ๐ถ๏ธ Dive in here:https://www.oculus.com/deeplink/?action=view&path=/app/9739772016097395
This week, weโre spotlighting one of our Production Coordinators, Zoey Hoggatt! Zoey has been with Groove Jones for 11 months and brings unique perspectives and artist management skills to the GJ team.
Before Groove Jones, Zoey taught digital art and animation at @ut_dallas , and was a freelance 3D artist.
While her favorite project is currently unreleased (you might hear about it in the coming months!), she very much enjoyed working with Spirit Halloween to create 3D animations for their 2023 in-store digital displays.
In her free time, Zoey enjoys developing her art and animation skills, playing board games, and spending time with her family.
Following our exciting collab with USF, we`re diving deeper into the magic of the Volumetric Stage. Case Study: https://pulse.ly/vnqc5dk7na
Beyond Imagination: Our Volumetric Stage is a gateway to limitless possibilities. Imagine placing talent in any space you can dream of - from realistic recreations of USF`s campus to fantastical worlds born from pure imagination. ๐๐๏ธ
LED Magic: The key? Our cutting-edge LED walls. They display these stunning 3D environments, creating a natural backdrop for the talent. Say goodbye to green screens and hello to seamless integration into any world we create. ๐ฅ๐ฟ
Enhanced Performances: Talent feels truly `in` these environments, resulting in more authentic and engaging performances. Plus, with integrated lighting that mirrors the natural world, we eliminate issues like green spills or awkward edges. The result? Flawless, immersive experiences. ๐๐ฉโ๐ค
At Groove Jones, we elevate your reality with our cutting-edge Mobile Web AR experiences!
Our seasoned dev team excels in creating custom iOS and Android apps tailored for AR adventures. From 2D/3D image recognition to SLAM (Simultaneous Localization and Mapping) and ML (Machine Learning) enhancements, we`ve powered experiences for global giants. Let`s turn your vision into an immersive reality!
Check out some of our AR work: ๐ฅBS&WH Motivotter AR Experience: https://pulse.ly/r6oncg1ocz ๐ฅCrunchroll My Hero Academia Experience: https://pulse.ly/4amcdfc5lx ๐ฅTarget Holiday AR: https://pulse.ly/uqezokt052
โจ๐ Dive into a supernatural dance adventure courtesy of Groove Jones, Bigsley Event House, and Howell Farms, as they transform the annual Pumpkin Nights event in Dallas/Fort Worth! Guests can witness the magic as the XR Avatar Scanner brings you front and center in a thrilling dance video! Case Study: https://pulse.ly/9htzuqq2yh
Pumpkin Nights is an annual event where thousands of guests venture along a half-mile walking path to discover seven fantastical lands, including the Forbidden Pumpkin City and Pumpkin Pirateโs Cove - built using over 3,000 artistically hand-carved natural and synthetic pumpkins.
Groove Jones installed its XR Avatar Scanner to create personalized dance videos featuring the guests` digital double alongside animated dancing pumpkin skeletons.
This week weโre spotlighting our amazing Sales Executive, Bobby Ennis, who has been with GJ since day one and helped get the whole party started back in 2015 - back when it took three suitcases full of gear to show an ad agency a VR experience!
Bobby brings his love of creative technology and strategic mind to many long-term clients and the GJ team and loves watching each and every project grow from a simple conversation into an award-winning experience.
Before Groove Jones Bobby worked for Arthur Andersen`s technology consulting group, and for years in the experiential marketing world as a consultant, trusted advisor, contractor, and freelancer.
In his free time, Bobby enjoys music, Eastern philosophy, and his very deep passion for pickleball and destroying his opponents, no matter the age or gender, he`s in it for utter destruction and competition. And when he`s not destroying pickleball opponents he loves hanging out with his wife and two daughters and watching them play soccer.
#TBT ๐ Football season is officially BACK and we`re throwing it back when Groove Jones brought the magic of VR to Friday Night Light style High School Football games all across the country๐ฎ๐๏ธ
We introduced the Quarterback Challenge game, where fans stepped onto the center of the football stadium and put their passing and targeting skills to the test!
Players aimed to pass footballs through various targets on the field, with bragging rights on the line. But that`s not all! We had TWO versions of the game: an Under Armour-branded game and a U.S. Army-branded game, both making appearances on the tour.
Let`s kick off this football season with the same energy and excitement. Who`s ready for some epic gridiron action? ๐โโ๏ธ๐โโ๏ธ๐
๐โจ Groove Jones collaborated with Bigsley Event House and Howell Farms to take the annual Pumpkin Nights event in Dallas/Fort Worth to new heights! ๐ Case Study: https://pulse.ly/4ovln2y2il
Pumpkin Nights, brought to you by Bigsley is all about celebrating artistry and the enchantment of Halloween minus the fright. Thousands of guests join in across various U.S. cities every October.
For Dallas, GJ added an innovative digital twist, offering attendees a one-of-a-kind digital keepsake. Our XR Avatar Scanner brought Pumpkin Nights` theme and characters to life in an unprecedented way. Guests got personalized dance videos featuring their digital selves grooving alongside animated pumpkin skeletons - a nod to MJ`s legendary "Thriller" video! ๐บ๐
Groove Jones is thrilled to have collaborated with the @spirithalloween creative team for the fourth time, bringing holograms to life in their newest in-store displays! Check out the case study - https://pulse.ly/bynfk6ktug
Our team used cutting-edge holofan technology to make this spine-tingling experience possible. These high-end holofans use LED fans to conjure up astonishing 3D images. The fan spins at lightning speed, while LED lights on the blades create images that seem to materialize as floating hologramsโtruly a sight to behold! ๐๐ป