Tonight is the night! Tonight is the @AAFDallas American Advertising Awards event. Both Bobby Ennis and Dan Ferguson will be representing Groove Jones!
Congrats to the other Dallas-based agencies and brands that are being recognized - 1820 Productions, 3Headed Monster, Augustine Agency, Avocados From Mexico, Bedford Advertising, Belmont Icehouse, Cheil Dallas, Dallas Zoo, DHD Films, Half Price Books, Haygarth. Kickstand, Launch Agency, LERMA/, Medium Giant, Moroch, Nametag Films, Omnicom Media Group, Paper Crowns, Plot Twist Creativity, Propac Agency, Saatchi & Saatchi (We Are Saatchi), Spire Agency, The Infinite Agency, The LOOMIS Agency, The Agency Shop, TPN RETAIL, Tracy-Locke, TRG, White Unicorn Agency.
Agency Spotter released their Top 100 Marketing Agencies Report on January 25, 2024, and Groove Jones was ranked #1 at the top of the list. https://www.groovejones.com/groove-jones-ranked-1-in-agency-spotter-top-100-marketing-agencies-report/
The Top Marketing Agencies report evaluates more than 3,400 marketing agencies based on Agency Spotter`s proprietary research methodology. This report takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word-of-mouth marketing, events, direct marketing, content marketing, Search (SEO and SEM), and marketing automation.
A few weeks ago, Groove Jones had the pleasure of hosting an inspiring group of college students from the DFW area, all majoring in media arts. We dove into the heart of what we do here at Groove Jones, exploring the exciting world of emerging tech, marketing, communications, technology, business development, and more.
Alliance for Women in Media is an incredible organization dedicated to mentoring university students. Together, weβre opening doors for these talented young minds, connecting them with professional contacts, and helping them find internships to kickstart their careers.
Hereβs to empowering the future of our industry, one student at a time! π
Groove Jones had the honor of partnering with Special Angels Investments, LLC 501(c)(3) to develop an immersive and educational experience centered around Zion Cemetery in Tampa, Florida. ποΈCheck out the case study: https://www.groovejones.com/journey-to-revive-zion-cemetery-through-immersive-technology/
As the city`s oldest known African American Cemetery, this historic site deserves recognition and preservation.
Explore and witness the dedication to transforming this sacred ground into an interactive teaching tool using cutting-edge technology.
Let`s collectively illuminate a significant yet often overlooked part of our history. π―οΈ
Let`s talk holograms π« Check out how Groove Jones utilized Holograms: https://pulse.ly/syzzqtwfwn
In 1947, physicist Dennis Gabor pioneered holography while aiming to enhance electron microscope resolution. The invention gained momentum with the emergence of lasers in the 1960s, crucial for producing stable holograms.
Despite early limitations, holography evolved into a powerful tool for captivating audiences. Today, marketers seek impactful methods to seize attention in a crowded landscape.
Holograms serve to showcase the extraordinary, drawing attention with their mesmerizing magic and awe-inspiring visuals.
Today, marketers harness holographic techniques such as Pepper`s Ghost, Holoscrim projection, and hardware devices like Proto and Holofans to captivate and entertain audiences.
Groove Jones boasts extensive expertise in holograms, 3D effects, and holographic techniques, and we`re excited to share some insights in this article. β¨
This week weβre spotlighting our amazing Sales Executive, Bobby Ennis, who has been with GJ since day one and helped get the whole party started back in 2015 - back when it took three suitcases full of gear to show an ad agency a VR experience!
Bobby brings his love of creative technology and strategic mind to many long-term clients and the GJ team and loves watching each and every project grow from a simple conversation into an award-winning experience.
Before Groove Jones Bobby worked for Arthur Andersen`s technology consulting group, and for years in the experiential marketing world as a consultant, trusted advisor, contractor, and freelancer.
In his free time, Bobby enjoys music, Eastern philosophy, and his very deep passion for pickleball and destroying his opponents, no matter the age or gender, he`s in it for utter destruction and competition. And when he`s not destroying pickleball opponents he loves hanging out with his wife and two daughters and watching them play soccer.
Check out our case study on how Groove Jones collaborated with National 4-H Council and the University of Arizona Cooperative Extension to launch an educational journey into the world of Augmented Reality (AR). https://pulse.ly/smfkfyqyfv
Get a behind-the-scenes look at our interactive web application that lets users experience the thrill of a rocket launch, controlling variables like mass, thrust, and duration. It`s not just about the technology; it`s about inspiring the next generation of scientists. Explore, learn, and be amazed!
In the dynamic world of advertising, businesses are constantly seeking innovative ways to capture the attention and imagination of consumers.
One of the traditional methods that has stood the test of time is Out-of-Home (OOH) billboard advertising. However, with the advent of technology, Augmented Reality (AR) has emerged as a powerful tool, revolutionizing the advertising landscape.πβ¨ Interested in learning more? Click the link in our bio and head to our sandbox!
Following our exciting collab with USF, we`re diving deeper into the magic of the Volumetric Stage. Case Study: https://pulse.ly/vnqc5dk7na
Beyond Imagination: Our Volumetric Stage is a gateway to limitless possibilities. Imagine placing talent in any space you can dream of - from realistic recreations of USF`s campus to fantastical worlds born from pure imagination. πποΈ
LED Magic: The key? Our cutting-edge LED walls. They display these stunning 3D environments, creating a natural backdrop for the talent. Say goodbye to green screens and hello to seamless integration into any world we create. π₯πΏ
Groove Jones is honored to be ranked #1 on Creativepool.com`s Top 10 Agencies list for VR / AR! π Creativepool is a renowned global network in the creative industry, bridging the gap between employers and talented professionals worldwide. Their platform features creative job boards and enables creative minds to display their work while connecting agencies with potential clients.
We`re thrilled to be recognized as a leading force among the top creative studios in the VR / AR domain. Check out the details of our achievement at https://pulse.ly/lqij9bgbqf π
Groove Jones Presents: A Beginner`s Guide to the Apple Vision Pro β¨Check it out: https://pulse.ly/ftlxcgpyrq
Apple Vision Pro is a revolutionary headset that`s not just another VR device, but a true Spatial Computer. Blending the best of VR and MR, it`s a game-changer in extended reality.
So, what are some things that make it special?
1. Spatial Computing Integration: Seamlessly merges digital and physical worlds. 2. Photo Realistic 3D: Digital content that looks astonishingly real in your space. 3. Advanced GUI & Menus: For a new level of interaction. 4. Beyond VR: More than a VR headset, it`s a comprehensive MR experience. 5. Micro-OLED Displays: Each eye gets a display sharper than a 4K TV. 6. Immersive Experience: Unparalleled clarity and immersion.
With our roots deep in XR, creating content for Oculus Quest and HTC Vive, we`re thrilled about the Apple Vision Pro. It`s not just an advancement; it`s the new gold standard in Mixed Reality.
Groovers being Groovers. We had a fun time at the Groove Jones studio - recording audio today for one of our latest experiences. No AI here, just real people making as much noise as humanly possible! (Plus a dog.) πβπ¦Ί...
We`re excited to have worked with the University of South Florida and Innovative Education Studios to revolutionize online learning! πβ¨Check out the case study: https://pulse.ly/ldakckc1ge
The Mission: We`re bringing USF`s campus to life in 3D for an immersive virtual education experience. Our Volumetric Stage technology is key - it combines 3D environments, motion tracking, and dynamic LED walls for an unparalleled online learning platform. π₯
Transforming Education: Our collaborative effort focuses on capturing the vibrant USF campus and recreating it digitally for interactive, real-time learning. Get ready to explore your courses in a whole new dimension!
ππ Honored to share that Groove Jones is bringing home a Gold, Silver, and two Bronze Summit Creative Awards out of 3900+ entries from 28 countries! ππ₯π₯π₯ Huge thanks to our incredible clients: Toyota Motor North America, Constellation Brands, and BI Worldwide! Article - https://pulse.ly/5q96sqbbxa
Check out the award-winning projects below:
π₯ GOLD - Client: @toyota Category: Microsite Case Study: https://pulse.ly/11hbbqpv4v
π₯ SILVER - Client: @constellationbrands Category: Interactive Media Case Study: https://pulse.ly/2unmhian6h
Exciting news from IVRHA (International Virtual Reality and Healthcare Association) - The Association for the Immersive Healthcare Industry! At the VR Healthcare Demo Tour in Cleveland, they`re showcasing the groundbreaking collaboration between Groove Jones and Jennifer C. Reneker, Assistant Dean of Scholarly Innovation at the School of Population Health, University of Mississippi Medical Center. π
Together, we`ve introduced the cutting-edge VR platform VIST Neuro-ID, aiming to revolutionize healthcare. Dive into the case study here: https://pulse.ly/6g2iroeool
Groove Jones, in partnership with Dr. Reneker and her UMMC team, embarked on a research and development journey to tackle a crucial healthcare challenge. They created a series of tests within an HTC VIVE Pro Eye VR headset to assess performance across various tasks. This vital research is generously supported by the Health Resources and Services Administration (HRSA).
VISTβ’ records data through a range of sensors during these tests, offering hope that researchers will identify subtle neurological disruptions by leveraging artificial intelligence. π§ π‘
#VR, #VRTechnology, #HealthandWellness, #Innovation, and #HealthcareInnovation #GrooveJones...
In our newest Groove Jones Sandbox Article, we explore the synergy between the Apple Vision Pro, spatial video, and how it is set to revolutionize how we experience digital content. https://pulse.ly/t5mefsohue
Coupled with the advent of spatial video recording capabilities on select iPhones, this technology is not just a step but a leap into the future of immersive multimedia π₯
Embark on a virtual journey like no other with the Zion Cemetery VR Experience π
https://pulse.ly/uue1mkqoge Powered by the latest in immersive technology, this VR adventure brings to life the rich history and stories of Zion Cemetery. Learn more about how this groundbreaking project was created and see how history and technology merge to revive the past in a way you`ve never experienced before.
Available now through the @META VR App Lab! πΆοΈ Dive in here:https://www.oculus.com/deeplink/?action=view&path=/app/9739772016097395
Our very own Dan Ferguson, Co-Founder of Groove Jones, is set to speak at the Metaverse Spectrum business conference and expo on Day 1 - December 6, 2023, at 3:00 PM ES! Join him as he shares insights on how brands are leveraging emerging technologies to engage consumers. Register now to catch Dan live: https://pulse.ly/sqzx2bu7a4 π
Dan will be joining speakers from industry giants Microsoft, Ernst & Young, NVidia, TikTok, and Decentraland. Get ready to explore immersive tech`s vast business opportunities.
#MeetTheGroovers - This week, weβre spotlighting our incredible Development Supervisor, Andrea Simeone, who has been an integral part of the Groove Jones team for the past five years. Andreaβs passion for technology and games is infectious, and he is always eager to empower his team to both inspire and transcend creative challenges.
Prior to joining Groove Jones, Andrea had 15 years of experience in various roles spanning management and software development. He possesses a remarkable versatility within the software realm and is always eager to explore new frontiers.
While Andrea doesnβt have a single favorite project at GJ, he finds satisfaction in harnessing his technological expertise and experience to contribute to projects that serve noble causes, particularly in education and healthcare.
In his free time, Andrea is a passionate gamer. He is also constantly honing his culinary skills!...
We`re ecstatic to announce that Groove Jones has clinched the 2023 Chief Marketer Pro Award for "Best Use of AR/VR/XR"! πβ¨ https://pulse.ly/udbbr3qlvr
Our collaboration with X-FCTR brought to life an unforgettable experience for Target: "Bullseyeβs AR Holiday Adventure." π―π
Being recognized by Chief Marketer is a testament to our commitment to innovation and immersive experiences. Check out the winning campaign at the link below! π
π±π‘ Groove Jones teamed up with FuelCell Energy to bring you an immersive WebGL experience showcasing the incredible potential of carbonate fuel cells. https://pulse.ly/zeiuwj7zav
Discover how these innovative cells not only generate electricity but also play a vital role in recycling COβ! This self-supplying process guarantees reliable pricing, availability, and quality for a crucial ingredient.
With state-of-the-art purification modules, the final product can meet a wide range of quality standards, from industrial-grade to ISBT Beverage-grade COβ.
Kudos to FuelCell Energy for pushing the boundaries of sustainable energy solutions! πΏπ§
We are thrilled to announce our collaboration to take the award-winning Dia de los Muertos mural to a new level! In 2019, we introduced an interactive masterpiece brought to life through Augmented Reality. Now, we`ve set out to create an entire digital universe inspired by this iconic artwork, revolutionizing how you experience this traditional holiday celebration. Check out the case study - https://pulse.ly/6miic6v3k4
Users can now tap and explore every facet of this vibrant scene, truly becoming a part of the celebration. Capture stunning images, record videos, and discover all the incredible attractions within this digital realm.
Ready to dive in? Head over to https://pulse.ly/z56o00qnzg and check it out πΌπΊππ
Some studies show customers who can experiment with a product in augmented reality are 25% more likely to complete a purchase. This article explores the Top Immersive Retail and E-commerce Vendors in 2024 by XR Today. Groove Jones was selected as one of the Top 10 studios in the space. https://pulse.ly/1te6uhngzy...
This week we`re spotlighting one of our Creative Directors, Armando Loredo! Armando has been with Groove Jones for 6 years and brings his love of animation and design to the GJ team.
Prior to Groove Jones, Armando made his name known around town as a motion designer working for different studios and corporate gigs.
His favorite project he`s worked on was Givaudan Chefβs Council and Protein VR Experience where he and the team were able to create an incredible interactive immersive experience!
In his free time, Armando enjoys spending time with his family and friends and working out.
Discover Volumetric Stages β the ultimate immersive storytelling experience!
Imagine individuals performing in a studio while a stunning 3D world unfolds behind them on a LED wall. Volumetric Stages use cutting-edge tech like LED walls and motion tracking to transport talent into any imaginable space β real or fantastical.
Ready to transform your storytelling? Groove Jones specializes in unlocking the magic of Volumetric Stages. From concept to execution, we craft captivating experiences using LED walls, motion tracking, and 3D innovation. Elevate your content with us today!
At Groove Jones, we elevate your reality with our cutting-edge Mobile Web AR experiences!
Our seasoned dev team excels in creating custom iOS and Android apps tailored for AR adventures. From 2D/3D image recognition to SLAM (Simultaneous Localization and Mapping) and ML (Machine Learning) enhancements, we`ve powered experiences for global giants. Let`s turn your vision into an immersive reality!
Check out some of our AR work: π₯BS&WH Motivotter AR Experience: https://pulse.ly/r6oncg1ocz π₯Crunchroll My Hero Academia Experience: https://pulse.ly/4amcdfc5lx π₯Target Holiday AR: https://pulse.ly/uqezokt052
Exciting news! @FCDallas joined forces with Groove Jones to bring you an epic AR fan experience for the season kick-off!
Scan the QR code on the image to activate the immersive encounters with our AR-enabled mural. Let`s make this matchday unforgettable! β½π₯ Check out the full case study here: https://pulse.ly/zq13dvzgef
Groove Jones Celebrates 5 Award-Winning Achievements in the 2024 Horizon Interactive Awards. Congratulations to our clients @ConstellationBrands: Modelo team - Winning Best of Category, @FerreroSpA and @AdvantageUnifiedCommerce - Gold, @FuelCellEnergy - Gold, @Constellation Brands (4): Corona Premier team - Gold, and @PerotMuseum - Silver.
#MeetTheGroovers - This week, we`re spotlighting our fabulous Animation Lead, Tiffany Sweet, whose been with GJ for 5 years! Tiffany brings positivity and hard work to the GJ team and loves bringing 3D characters and objects to life. Before Groove Jones, Tiffany worked at a newspaper, a library, and as a freelance animator.
One of her favorite projects she`s worked on (hard to pick) was Spirit Halloween where her and the team were able to make 3D animated videos including some of the Spirit mascots to be displayed in many stores across the country! The whole process and end result were great.
In her free time, Tiffany enjoys playing with her cat Tom and playing too much Rock Band.
β¨π Dive into a supernatural dance adventure courtesy of Groove Jones, Bigsley Event House, and Howell Farms, as they transform the annual Pumpkin Nights event in Dallas/Fort Worth! Guests can witness the magic as the XR Avatar Scanner brings you front and center in a thrilling dance video! Case Study: https://pulse.ly/9htzuqq2yh
Pumpkin Nights is an annual event where thousands of guests venture along a half-mile walking path to discover seven fantastical lands, including the Forbidden Pumpkin City and Pumpkin Pirateβs Cove - built using over 3,000 artistically hand-carved natural and synthetic pumpkins.
Groove Jones installed its XR Avatar Scanner to create personalized dance videos featuring the guests` digital double alongside animated dancing pumpkin skeletons.
Celebrating 8 Years of Creativity and Innovation with Groove Jones! π₯³π
Today marks a significant milestone for Groove Jones as we celebrate our 8th birthday! πβ¨ It`s been an incredible journey filled with groundbreaking projects, unforgettable experiences, and remarkable growth.
Over the past 8 years, we`ve had the privilege of collaborating with extraordinary clients, partners, and a talented team that continuously pushes the boundaries of immersive technology. Together, we`ve crafted experiences that ignite imaginations and leave a lasting impact. π
As we reflect on our journey, we express our heartfelt gratitude to everyone who has been a part of our story. Your support, trust, and belief in our vision have been the driving force behind our success. We`re truly humbled and honored to have shared this incredible journey with you. β€οΈ