FC Dallas fans join the game at the Retro Burn Night event. Fans were scanned with the Groove Jones volumetric scanner https://pulse.ly/lmxy0wj7nx and then received a custom video where they join current players and past legends of the team on the pitch at Toyota Stadium.
This video shows Tex Hooper, the FC Dallas mascot, followed by a version with an FC Dallas fan. Hundreds of fans received a personalized video. Our XR Avatar Scanner uses the power of AI and high-end video rendering to create these keepsakes.⚽
FC Dallas went on a nostalgic journey with their Retro Burn Night celebration at a recent match with Atlanta United FC. Fans joined FC Dallas players on the pitch, such as Paxton Pomykal, Sebastian Lletget, Maarten Paes, Jesus Ferreira, and Paul Arriola, alongside the celebrated Dallas Burn veterans – Paul Broome, Jeff Cassar, and Chad Deering.
This event was a tribute to the club’s past, who set the stage with a ceremonial shield ignition before the match.
Let`s talk holograms 💫 Check out how Groove Jones utilized Holograms: https://pulse.ly/syzzqtwfwn
In 1947, physicist Dennis Gabor pioneered holography while aiming to enhance electron microscope resolution. The invention gained momentum with the emergence of lasers in the 1960s, crucial for producing stable holograms.
Despite early limitations, holography evolved into a powerful tool for captivating audiences. Today, marketers seek impactful methods to seize attention in a crowded landscape.
Holograms serve to showcase the extraordinary, drawing attention with their mesmerizing magic and awe-inspiring visuals.
Today, marketers harness holographic techniques such as Pepper`s Ghost, Holoscrim projection, and hardware devices like Proto and Holofans to captivate and entertain audiences.
Groove Jones boasts extensive expertise in holograms, 3D effects, and holographic techniques, and we`re excited to share some insights in this article. ✨
A few weeks ago, Groove Jones had the pleasure of hosting an inspiring group of college students from the DFW area, all majoring in media arts. We dove into the heart of what we do here at Groove Jones, exploring the exciting world of emerging tech, marketing, communications, technology, business development, and more.
Alliance for Women in Media is an incredible organization dedicated to mentoring university students. Together, we’re opening doors for these talented young minds, connecting them with professional contacts, and helping them find internships to kickstart their careers.
Here’s to empowering the future of our industry, one student at a time! 🚀
#MeetTheGroovers - This week, we’re spotlighting our incredible Development Supervisor, Andrea Simeone, who has been an integral part of the Groove Jones team for the past five years. Andrea’s passion for technology and games is infectious, and he is always eager to empower his team to both inspire and transcend creative challenges.
Prior to joining Groove Jones, Andrea had 15 years of experience in various roles spanning management and software development. He possesses a remarkable versatility within the software realm and is always eager to explore new frontiers.
While Andrea doesn’t have a single favorite project at GJ, he finds satisfaction in harnessing his technological expertise and experience to contribute to projects that serve noble causes, particularly in education and healthcare.
In his free time, Andrea is a passionate gamer. He is also constantly honing his culinary skills!...
Engaging Customers with AR Scavenger Hunts (Treasure Hunts): A New Era of Brand Interaction, with the help of Groove Jones!! https://pulse.ly/ysmtrxsvzr
Discover a fresh way to engage with brands through the magic of AR-powered treasure hunts! These hunts create a unique bridge between the real and digital worlds, offering an exciting twist on traditional marketing tactics. It`s an innovative blend of technology and adventure that taps into our natural curiosity for exploration and discovery. 🌐🔍
How It Works:
-Interactive Maps & Clues: Customized maps and clues lead participants through specific locations, whether it`s a store, an event, or a nationwide adventure.
-Virtual Rewards & Challenges: As you navigate the hunt, conquer challenges and gather digital tokens for exclusive discounts, offers, or insider brand info.
-Real-World Interaction: Explore physical locations, boosting foot traffic and engaging directly with the brand`s real-world presence.
-Scan & Play: Easily join in by scanning a QR code at physical spots or accessing an online map with GPS for a virtual adventure!
#MeetTheGroovers - This week we’re spotlighting our amazing Lead XR Recruiter, Emily Austin, who’s been with GJ for 7 years!
Emily brings her passion for the XR industry coupled with the desire to find the best talent to add to the GJ team. She has a 9 year old black lab, Stella, who also serves as Groove’s mascot. Prior to Groove Jones, Emily worked in Real Estate and studied Advertising at SMU.
Her favorite project she has seen come alive was for Royal Carribbean. During the pandemic, she sailed around Cyprus and Israel for 5 weeks to help install the Swashbuckler game on the ship. Also, in her earlier days at Groove Jones, she helped with many demos and events, her favorites being CES, SXSW, The Little League World Series and Dallas Startup Week.
In her free time, Emily enjoys working out in VR and loves a good book. She is passionate about learning, her favorite topics to nerd out on are emerging technology and sociology....
In honor of March Madness - we`re throwing it back to the 2023 NCAA Men’s and Women’s Final Four Championship Fan Experience for LG we did with Cogent World and Allied Sports! https://pulse.ly/ravsj3ssk2
The NCAA Men’s & Women’s Final Four Championship went next-level with LG`s immersive fan experiences. In Houston & Dallas, fans became the stars of their own slam dunk videos, thanks to cutting-edge XR & GrooveTech FanScan technologies. 🏀💥 A unique blend of sports, tech, and fun—check out how we transformed fan engagement!
At Groove Jones, we elevate your reality with our cutting-edge Mobile Web AR experiences!
Our seasoned dev team excels in creating custom iOS and Android apps tailored for AR adventures. From 2D/3D image recognition to SLAM (Simultaneous Localization and Mapping) and ML (Machine Learning) enhancements, we`ve powered experiences for global giants. Let`s turn your vision into an immersive reality!
Check out some of our AR work: 💥BS&WH Motivotter AR Experience: https://pulse.ly/r6oncg1ocz 💥Crunchroll My Hero Academia Experience: https://pulse.ly/4amcdfc5lx 💥Target Holiday AR: https://pulse.ly/uqezokt052
Agency Spotter released their Top 100 Marketing Agencies Report on January 25, 2024, and Groove Jones was ranked #1 at the top of the list. https://www.groovejones.com/groove-jones-ranked-1-in-agency-spotter-top-100-marketing-agencies-report/
The Top Marketing Agencies report evaluates more than 3,400 marketing agencies based on Agency Spotter`s proprietary research methodology. This report takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word-of-mouth marketing, events, direct marketing, content marketing, Search (SEO and SEM), and marketing automation.
Groove Jones is thrilled to have collaborated with the @spirithalloween creative team for the fourth time, bringing holograms to life in their newest in-store displays! Check out the case study - https://pulse.ly/bynfk6ktug
Our team used cutting-edge holofan technology to make this spine-tingling experience possible. These high-end holofans use LED fans to conjure up astonishing 3D images. The fan spins at lightning speed, while LED lights on the blades create images that seem to materialize as floating holograms—truly a sight to behold! 🌀👻
Celebrating 8 Years of Creativity and Innovation with Groove Jones! 🥳🎉
Today marks a significant milestone for Groove Jones as we celebrate our 8th birthday! 🎂✨ It`s been an incredible journey filled with groundbreaking projects, unforgettable experiences, and remarkable growth.
Over the past 8 years, we`ve had the privilege of collaborating with extraordinary clients, partners, and a talented team that continuously pushes the boundaries of immersive technology. Together, we`ve crafted experiences that ignite imaginations and leave a lasting impact. 🌟
As we reflect on our journey, we express our heartfelt gratitude to everyone who has been a part of our story. Your support, trust, and belief in our vision have been the driving force behind our success. We`re truly humbled and honored to have shared this incredible journey with you. ❤️
Groove Jones had the honor of partnering with Special Angels Investments, LLC 501(c)(3) to develop an immersive and educational experience centered around Zion Cemetery in Tampa, Florida. 🕊️Check out the case study: https://www.groovejones.com/journey-to-revive-zion-cemetery-through-immersive-technology/
As the city`s oldest known African American Cemetery, this historic site deserves recognition and preservation.
Explore and witness the dedication to transforming this sacred ground into an interactive teaching tool using cutting-edge technology.
Let`s collectively illuminate a significant yet often overlooked part of our history. 🕯️
Groovers being Groovers. We had a fun time at the Groove Jones studio - recording audio today for one of our latest experiences. No AI here, just real people making as much noise as humanly possible! (Plus a dog.) 🐕🦺...
Tonight is the night! Tonight is the @AAFDallas American Advertising Awards event. Both Bobby Ennis and Dan Ferguson will be representing Groove Jones!
Congrats to the other Dallas-based agencies and brands that are being recognized - 1820 Productions, 3Headed Monster, Augustine Agency, Avocados From Mexico, Bedford Advertising, Belmont Icehouse, Cheil Dallas, Dallas Zoo, DHD Films, Half Price Books, Haygarth. Kickstand, Launch Agency, LERMA/, Medium Giant, Moroch, Nametag Films, Omnicom Media Group, Paper Crowns, Plot Twist Creativity, Propac Agency, Saatchi & Saatchi (We Are Saatchi), Spire Agency, The Infinite Agency, The LOOMIS Agency, The Agency Shop, TPN RETAIL, Tracy-Locke, TRG, White Unicorn Agency.
#MeetTheGroovers - This week we’re spotlighting our amazing UX/UI Designer, Bipassana Shrestha, who’s been with GJ for 3 years!
Bip brings her unique blend of creativity and user-centric design to the GJ team. Her passion lies in crafting seamless and visually captivating digital experiences while also prioritizing usability and accessibility.
Prior to Groove Jones, Bip illustrated and designed board games for Goliath and Pressman Games where she designed for clients like Nickelodeon, Cartoon Network, Paddington and many more.
Her favorite project she’s worked on was Medtronic where she and the team were able to create a larger-than-life, fully interactive gamified experience that demonstrated the potential of a computer aided polyp detection system powered by AI! Check out the case study: https://pulse.ly/60zx7a51tf
In her free time, Bip enjoys hiking in nature, playing with her dog friends, drawing, playing games on Switch and watching anime.
Happy Super Bowl Sunday!! At Groove Jones, we`re reminiscing on some of our favorite Super Bowl projects! 🏈✨
We transformed game day, letting fans throw the ultimate touchdown from the 50-yard line and step into the feet of a football player. 🎮 For Sleep Number - 6,000 participants stepped into their QB dreams, proving that with great sleep and cutting-edge VR, you`re always ready to play your best game. For Kaiser Permanente, we helped them with a VR experience at Super Bowl 50 - check out those oversized Football helmet heads. Ready to elevate your fan experience? Click the link in our bio to get in touch.
For more on these projects, check out: https://pulse.ly/ozx8pmrobv https://pulse.ly/nwfzcxago8 https://pulse.ly/zqpdn0a4pi #SuperBowl #VR #GrooveJones #FanEngagement...
Our team had a blast creating the Chuck E. Cheese game, Racing World, and now it`s hitting the big screen on AppleTV! 📺🎮 Check out the case study for the inside scoop! https://pulse.ly/fmby0glz6o
We`re so excited to introduce it to a fresh gaming crowd and offer families a whole new way to connect with Chuck E. Cheese.
This marks our studio`s debut on AppleTV, and trust us, there`s more to come!
Groove Jones is excited to announce that we have two productions that will be recognized at the American Advertising Awards, Dallas Chapter event on February 29, 2024. Our clients Toyota Motor North America - https://pulse.ly/2viqdgzhlh and Ferrero SpA, Advantage Unified Commerce - https://pulse.ly/s0jm3aywjj are up for the prestigious ADDY awards.
We are looking forward to celebrating with our local Dallas Agency colleagues and creatives. The American Advertising Awards are the largest advertising awards program in the United States.
Renowned judges from around the nation judged the local competition, which will determine who will receive the honor of Gold and Silver ADDYs ®. We are thrilled to share this with our clients and agency partners.
Looking for some kick-ass merch with a touch of AR?💥
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
🇺🇸 Honoring Our Heroes: Happy Veterans Day from Groove Jones! 🌟
Today, we come together as a nation to pay tribute to the brave men and women who have served our country. 🙌💙
On this Veterans Day, Groove Jones expresses our deepest gratitude to all the veterans who have selflessly dedicated themselves to protecting our freedom.
Groove Jones Celebrates 5 Award-Winning Achievements in the 2024 Horizon Interactive Awards. Congratulations to our clients @ConstellationBrands: Modelo team - Winning Best of Category, @FerreroSpA and @AdvantageUnifiedCommerce - Gold, @FuelCellEnergy - Gold, @Constellation Brands (4): Corona Premier team - Gold, and @PerotMuseum - Silver.
WebGL brings the power of hardware-accelerated 3D graphics to standard web browsers, enabling developers to create visually stunning and interactive websites like never before.
Groove Jones has become a leader in WebGL development by developing numerous award-winning sites for brands like Toyota, IBM, ExxonMobil, and Elkay.
WebGL allows developers to harness the capabilities of a user’s devices to render complex 3D graphics directly within the browser. This capability opens up possibilities for creating lifelike and immersive visual experiences.
Check out our site to discover how WebGL is reshaping the digital landscape! 🚀🖥️ https://pulse.ly/cym8wr20ey
@groovejones will be at @SXSW this week. Jeff Kreinik will be speaking at the @8thwall @ninantic Fireside Chat event on March 12 at Ellis Bar on 111 Congress Ave. Austin TX. Jeff will be speaking about how we help brands with Digital Innovation and Experience Strategy leveraging AR, AI, and Spatial Computing. If you will be at SXSW, contact Jeff or the Groove Jones team directly so we can meet up.
Learn more about the event here - https://pulse.ly/vdfawme2df
Following our exciting collab with USF, we`re diving deeper into the magic of the Volumetric Stage. Case Study: https://pulse.ly/vnqc5dk7na
Beyond Imagination: Our Volumetric Stage is a gateway to limitless possibilities. Imagine placing talent in any space you can dream of - from realistic recreations of USF`s campus to fantastical worlds born from pure imagination. 🌌🏛️
LED Magic: The key? Our cutting-edge LED walls. They display these stunning 3D environments, creating a natural backdrop for the talent. Say goodbye to green screens and hello to seamless integration into any world we create. 🎥🌿
Enhanced Performances: Talent feels truly `in` these environments, resulting in more authentic and engaging performances. Plus, with integrated lighting that mirrors the natural world, we eliminate issues like green spills or awkward edges. The result? Flawless, immersive experiences. 🌈👩🎤
Elevate Your Brand with Groove Jones` Personalization Engine! This AI-powered platform for engagement marketing combines Generative Art and AI to create captivating campaigns that resonate with your audience. https://pulse.ly/6v1toj8qhn
With a powerful AI and machine learning backbone, this innovative platform ensures your brand`s values and goals shine through. Rapidly deploy custom generative art campaigns in weeks instead of months.
From sports to fantasy adventures, seasonal keepsakes to fashion enthusiasts, the Personalization Engine™ brings your campaigns to life in a way that`s uniquely you. Experience cost-effective scalability that caters to your brand`s distinct needs while crafting engaging, personalized content. 🚀🌟
Exciting news! An amazing Adweek feature highlights Groove Jones` dynamic collaboration with General Mills and VMLY&R Commerce. Get ready for a thrilling dive into the world of Carmella Creeper, the latest addition to the iconic Monster Cereal family.
For over three decades, the General Mills monster trio—Count Chocula, Franken Berry, and Boo Berry—have reigned supreme. Now, introducing Carmella Creeper, an undead DJ and the first female character in the lineup. Look out for her on the caramel apple cereal and the Monster Mash Remix cereal box.
In a partnership with Walmart, shoppers can experience the `Creep to a New Beat` shoppable AR experience, inspired by Carmella’s electrifying remix of the Halloween classic `Monster Mash`. Don`t miss out on this spine-tingling game!
To make all this magic happen, our team at Groove Jones harnessed the power of 8th Wall`s SDK, bringing consumer activation to life in a whole new way. 🌟👻
3M worked with Groove Jones to demonstrate the hanging capabilities of Command™ Brand, in a captivating manner. Check out the case study: https://pulse.ly/tq5uqvhsyz
The goal was to use augmented reality to help inspire consumers with what they can hang from Command™ Damage-Free Hanging Solutions, highlighting the hook’s strength and utility. The desired outcome was to enable users to virtually hang various items on different surfaces using the Command™ 10 lb X-Large Utility Hook, and be demonstrated at CES.
Throwback to us Teaming Up for the Launch of Corona Premier VR Golf! 🏌️♂️
We were thrilled to join forces and lend a hand for the epic launch of the Corona Premier VR Golf experience!
As the excitement soared, we had the privilege of rubbing shoulders with some incredible sports celebrities who graced the event with their presence.
From legendary athletes to rising stars, the atmosphere was buzzing with the energy of greatness. Witnessing their passion for the game firsthand was truly inspiring!
Together, we`re redefining the way golf is experienced, embracing cutting-edge virtual reality technology to transport players to breathtaking courses and unlock a whole new level of immersion.
🏆🌟 Honored to share that Groove Jones is bringing home a Gold, Silver, and two Bronze Summit Creative Awards out of 3900+ entries from 28 countries! 🌎🥇🥈🥉 Huge thanks to our incredible clients: Toyota Motor North America, Constellation Brands, and BI Worldwide! Article - https://pulse.ly/5q96sqbbxa
Check out the award-winning projects below:
🥇 GOLD - Client: @toyota Category: Microsite Case Study: https://pulse.ly/11hbbqpv4v
🥈 SILVER - Client: @constellationbrands Category: Interactive Media Case Study: https://pulse.ly/2unmhian6h
🏆We`re thrilled to share our recent successes at the 2023 Davey Awards with Toyota Motor North America and Open For Magic sELFie Studio Uses AI Generative Art to Turn You Into a Keebler Elf Keebler Open For Magic Selfie
Advantage Unified Commerce, Ferrero SpA & the Keebler Company! Check out our press article: https://pulse.ly/xkojnortkk
🥇 Toyota Motor North America took home Gold for the immersive Toyota Crown Virtual Tour
🥈 Our collaboration with Advantage Unified Commerce Ferrero SpA and the Keebler Company on the Open For Magic sELFie Studio earned a Silver.
🐂 ❤️ ⚽ Tex Hooper, the FC Dallas mascot, stepped into the Groove Jones Volumetric Scanner https://pulse.ly/1upqirkfja the match this past weekend.
Soccer fans got scanned and joined the team on the pitch at Toyota Stadium. Everyone who was scanned received a custom video that they could share with friends. Even sports mascots want to join in on the fun. 🐂 ❤️ ⚽