Groove Jones proudly worked with Toyota Motor North America to create a stunning WebGL immersive experience that allows customers to explore and view the new Mirai fuel cell electric vehicle (FCEV)! Check out the case study: https://pulse.ly/0uuexpyaoa
The GJ team highlighted the car’s sophisticated design and features, providing an interactive platform for potential customers to delve into the Mirai’s world in a novel and educational manner 🚗
Refresh your marketing strategy this season by integrating virtual reality into your campaigns. Past projects like the Corona Premier VR Golf Experience have showcased VR`s ability to immerse users in unique, brand-enhancing experiences. Check out the case study: https://pulse.ly/cgcdf3tnik
From virtual sports to interactive product demos, VR turns campaigns into memorable adventures. Embrace the potential of VR to innovate and captivate.
Exciting news from Microsoft! Their new VASA-1 technology is transforming digital interactions. Just upload a portrait photo and a speech clip to create a hyper-realistic talking face video. The results? Perfect lip-audio synchronization, lifelike facial expressions, and natural head movements – all generated in real time! Just look at Mona Lisa...
At Groove Jones, we`re already exploring how VASA-1 can enhance brand activations and campaigns. Want to dive deeper into the future possibilities? Check out our latest blog post![https://groovejones.com/future_opportunities_microsoft_vasa-1/](https://groovejones.com/future_opportunities_microsoft_vasa-1/)
Our Personalization Engine is an innovative turnkey platform we license to our clients to create generative art campaigns and programs. Learn more about our cutting-edge platform here: https://pulse.ly/lagrp0zrdt
So, what are the top 5 Reasons Generation Art is great for campaigns?
1. Personalized & Dynamic Content: AI-driven art tailors content to individual preferences, making it more relevant and engaging for each viewer.
2. Scalability: With AI, thousands of unique designs can be created quickly and cost-effectively, allowing customization without breaking the bank.
3. Novelty & Innovation: Generative art stands out compared to an AR facial effect, uniquely capturing the audience`s attention.
4. Cost-Effective: Brands can save on long-term design expenses by leveraging AI-generated content through platforms like our Personalization Engine™.
5. Pressworthy Innovation: Innovative campaigns using generative art and AI attract media attention, demonstrating a brand`s commitment to staying ahead of the curve.
This week we’re spotlighting our amazing Sales Executive, Bobby Ennis, who has been with GJ since day one and helped get the whole party started back in 2015 - back when it took three suitcases full of gear to show an ad agency a VR experience!
Bobby brings his love of creative technology and strategic mind to many long-term clients and the GJ team and loves watching each and every project grow from a simple conversation into an award-winning experience.
Before Groove Jones Bobby worked for Arthur Andersen`s technology consulting group, and for years in the experiential marketing world as a consultant, trusted advisor, contractor, and freelancer.
In his free time, Bobby enjoys music, Eastern philosophy, and his very deep passion for pickleball and destroying his opponents, no matter the age or gender, he`s in it for utter destruction and competition. And when he`s not destroying pickleball opponents he loves hanging out with his wife and two daughters and watching them play soccer.
Delve into the truths of history with Groove Jones` Zion Cemetery VR Experience. https://pulse.ly/l08ompqbni
Guided by the powerful spoken word poetry of Ebony Payne-English, this VR experience unveils the untold stories of lost souls. Original artwork and scarce documents transport you through the 20th century, offering a visceral understanding of racism`s impact on sacred land.
What sets this VR experiece apart? Hand-tracking technology, eliminates the need for controllers, allowing you to interact seamlessly with the history.
The VR experience is a poignant confrontation with the harsh realities of life in the Jim Crow South. It invites reflection on the enduring impact of Jim Crow on our society today and serves as a solemn memorial for the individuals interred at Zion Cemetery.
Groove Jones is thrilled to have collaborated with the @spirithalloween creative team for the fourth time, bringing holograms to life in their newest in-store displays! Check out the case study - https://pulse.ly/bynfk6ktug
Our team used cutting-edge holofan technology to make this spine-tingling experience possible. These high-end holofans use LED fans to conjure up astonishing 3D images. The fan spins at lightning speed, while LED lights on the blades create images that seem to materialize as floating holograms—truly a sight to behold! 🌀👻
Discover the Power of WebGL with Our Toyota Mirai Digital Showroom 🌐 Case Study:https://pulse.ly/fhuo5eqs4o
Explore the cutting-edge capabilities of WebGL in our latest project for the Toyota Mirai. This technology allows us to deliver a seamless 3D visualization experience that’s as innovative as the Mirai itself. Whether on desktop or mobile, our digital showroom is designed to engage and educate users about the Mirai’s advanced features and sleek design.
Take a closer look at the interactive 3D models, delve into the details with educational hotspots, and see beneath the surface with the drivetrain X-ray view. Experience the future of online car showrooms and learn more about the Toyota Mirai`s unique attributes.
#MeetTheGroovers - This week we’re spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
Elevate your karaoke game with Lysol Air-Aoke! 🌬️🎶
Encore Worldwide, LLC teamed up with Groove Jones to create an interactive concert experience like no other. At Music Midtown Festival and People`s Choice Country Music Awards, guests stepped into our floor-to-ceiling projected karaoke booths, where they could see virtual germs in action! 🦠
Users sang their hearts out and then grabbed a Lysol can to wipe the germs away. Together, we`re showing how Lysol helps eliminate 99.9% of germs. 📸💫
Groove Jones had the honor of partnering with Special Angels Investments, LLC 501(c)(3) to develop an immersive and educational experience centered around Zion Cemetery in Tampa, Florida. 🕊️Check out the case study: https://www.groovejones.com/journey-to-revive-zion-cemetery-through-immersive-technology/
As the city`s oldest known African American Cemetery, this historic site deserves recognition and preservation.
Explore and witness the dedication to transforming this sacred ground into an interactive teaching tool using cutting-edge technology.
Let`s collectively illuminate a significant yet often overlooked part of our history. 🕯️
Elevate Your Brand with Groove Jones` Personalization Engine! This AI-powered platform for engagement marketing combines Generative Art and AI to create captivating campaigns that resonate with your audience. https://pulse.ly/6v1toj8qhn
With a powerful AI and machine learning backbone, this innovative platform ensures your brand`s values and goals shine through. Rapidly deploy custom generative art campaigns in weeks instead of months.
From sports to fantasy adventures, seasonal keepsakes to fashion enthusiasts, the Personalization Engine™ brings your campaigns to life in a way that`s uniquely you. Experience cost-effective scalability that caters to your brand`s distinct needs while crafting engaging, personalized content. 🚀🌟
Groove Jones Wins 3 Awards in the 2024 Hermes Creative Awards! 🏆 Hermes Creative Awards today announced the winners for the 2024 international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. In this year`s competition, Groove Jones took home 3 prestigious awards from over 6,500 entries from around the world - 2 Platinum Awards and 1 Gold Award! https://pulse.ly/mjnumawfag
🥇 Platinum Award: Project: Zion Cemetery Remembrance Experience Client: Special Angels Investments Category: Electronic Media/Social Media/Interactive Media
🥇 Platinum Award: Project: Modelo Día de los Muertos World Client: Constellation Brands – Modelo Category: Electronic Media/Social Media/Interactive Media
🥉 Gold Award: Project: Keebler Fudge Stripe sELFie Studio Client: Ferrero SpA and Keebler Company Category: Electronic Media/Social Media/Interactive Media/Website Overall
Exciting news! @FCDallas joined forces with Groove Jones to bring you an epic AR fan experience for the season kick-off!
Scan the QR code on the image to activate the immersive encounters with our AR-enabled mural. Let`s make this matchday unforgettable! ⚽💥 Check out the full case study here: https://pulse.ly/zq13dvzgef
This week, we’re spotlighting one of our Production Coordinators, Zoey Hoggatt! Zoey has been with Groove Jones for 11 months and brings unique perspectives and artist management skills to the GJ team.
Before Groove Jones, Zoey taught digital art and animation at @ut_dallas , and was a freelance 3D artist.
While her favorite project is currently unreleased (you might hear about it in the coming months!), she very much enjoyed working with Spirit Halloween to create 3D animations for their 2023 in-store digital displays.
In her free time, Zoey enjoys developing her art and animation skills, playing board games, and spending time with her family.
🎃👻 Groove Jones is in full Halloween spirit this year and as Spooky Season comes to a close, let`s take a look at one of our eeriest productions yet!! Once again, we teamed up with @SpiritHalloween to bring some spine-chilling vibes to New York`s Times Square with a killer anamorphic 3D billboard. Check out the eerie illusion here:https://pulse.ly/t1cfug6jlt
🔊 Don`t forget to turn up the sound! This year`s billboard marks the 40th-anniversary celebration!
Check out our case study on how Groove Jones collaborated with National 4-H Council and the University of Arizona Cooperative Extension to launch an educational journey into the world of Augmented Reality (AR). https://pulse.ly/smfkfyqyfv
Get a behind-the-scenes look at our interactive web application that lets users experience the thrill of a rocket launch, controlling variables like mass, thrust, and duration. It`s not just about the technology; it`s about inspiring the next generation of scientists. Explore, learn, and be amazed!
Groovers being Groovers. We had a fun time at the Groove Jones studio - recording audio today for one of our latest experiences. No AI here, just real people making as much noise as humanly possible! (Plus a dog.) 🐕🦺...
At Groove Jones, we elevate your reality with our cutting-edge Mobile Web AR experiences!
Our seasoned dev team excels in creating custom iOS and Android apps tailored for AR adventures. From 2D/3D image recognition to SLAM (Simultaneous Localization and Mapping) and ML (Machine Learning) enhancements, we`ve powered experiences for global giants. Let`s turn your vision into an immersive reality!
Check out some of our AR work: 💥BS&WH Motivotter AR Experience: https://pulse.ly/r6oncg1ocz 💥Crunchroll My Hero Academia Experience: https://pulse.ly/4amcdfc5lx 💥Target Holiday AR: https://pulse.ly/uqezokt052
#TBT 🏈 Football season is officially BACK and we`re throwing it back when Groove Jones brought the magic of VR to Friday Night Light style High School Football games all across the country🎮🏟️
We introduced the Quarterback Challenge game, where fans stepped onto the center of the football stadium and put their passing and targeting skills to the test!
Players aimed to pass footballs through various targets on the field, with bragging rights on the line. But that`s not all! We had TWO versions of the game: an Under Armour-branded game and a U.S. Army-branded game, both making appearances on the tour.
Let`s kick off this football season with the same energy and excitement. Who`s ready for some epic gridiron action? 🙋♂️🙋♀️🏈
In honor of March Madness - we`re throwing it back to the 2023 NCAA Men’s and Women’s Final Four Championship Fan Experience for LG we did with Cogent World and Allied Sports! https://pulse.ly/ravsj3ssk2
The NCAA Men’s & Women’s Final Four Championship went next-level with LG`s immersive fan experiences. In Houston & Dallas, fans became the stars of their own slam dunk videos, thanks to cutting-edge XR & GrooveTech FanScan technologies. 🏀💥 A unique blend of sports, tech, and fun—check out how we transformed fan engagement!
In collaboration with @Toyota Marketing and the Applied Tech Research Lab (ATRL), we set out to revolutionize the launch of the 2023 Toyota Crown - creating the 2023 Toyota Crown WebGL Experience!
The response has been phenomenal! Over 3,000 U.S. dealer personnel (and 7,000 worldwide) have delved into this extraordinary digital experience, exploring every inch of the Crown, uncovering its engineering prowess, and marveling at its comfort and convenience features.
But that`s not all – the Crown site has clinched six incredible awards:
🥇 NYX Marcom Grand award 🥇 Vega Platinum award for best use of emerging technology 🥇 Vega Platinum award for automotive 🥇 Hermes Platinum award for interactive media website overall 🥇 Hermes Platinum award for interactive capabilities 🥇 Muse Platinum award for automotive website
ATRL’s principal engineer Dave Kleiner said: "We built the right thing, and we built it correctly." This achievement underscores the pivotal role of immersive technology in automotive retailing.
A massive shoutout to Toyota for entrusting us with this project, and we`re ecstatic to announce that we`re looking forward to more future collaborations!
🐂 ❤️ ⚽ Tex Hooper, the FC Dallas mascot, stepped into the Groove Jones Volumetric Scanner https://pulse.ly/1upqirkfja the match this past weekend.
Soccer fans got scanned and joined the team on the pitch at Toyota Stadium. Everyone who was scanned received a custom video that they could share with friends. Even sports mascots want to join in on the fun. 🐂 ❤️ ⚽
We`re thrilled to be part of this incredible journey through time. FC Dallas is honoring its past in style, with former Dallas Burn legends Paul Broome, Jeff Cassar, and Chad Deering igniting the shield before the match. But that`s not the only magic that`s being brought to the game!
Step into the action with us! Groove Jones, in collaboration with FC Dallas, has crafted a mind-blowing virtual game experience. Our extended reality scanner offers a 360-degree scan, placing you right in the heart of the action alongside current FC Dallas stars as they face off against the legendary Burn greats.
This is where history meets innovation. ⚽🚀
The match starts at 7:30 pm tonight! See you there!
#MeetTheGroovers - This week, we’re spotlighting our incredible Development Supervisor, Andrea Simeone, who has been an integral part of the Groove Jones team for the past five years. Andrea’s passion for technology and games is infectious, and he is always eager to empower his team to both inspire and transcend creative challenges.
Prior to joining Groove Jones, Andrea had 15 years of experience in various roles spanning management and software development. He possesses a remarkable versatility within the software realm and is always eager to explore new frontiers.
While Andrea doesn’t have a single favorite project at GJ, he finds satisfaction in harnessing his technological expertise and experience to contribute to projects that serve noble causes, particularly in education and healthcare.
In his free time, Andrea is a passionate gamer. He is also constantly honing his culinary skills!...
We are thrilled to announce that Groove Jones will be represented at the upcoming Career Expo next week by our very own Ahsan Ali Khoja! Join us at the Ismaili Professional Network`s Career Expo, where Ahsan will shine a light on the fantastic opportunities at Groove Jones.
📅 Date: Wednesday, April 24th ⏰ Time: 2:00 PM to 5:00 PM 📍 Location: Ismaili Center, 2500 Dickerson Pkwy, Carrollton, TX
This event is a prime opportunity for networking and exploring career possibilities in various industries. It`s also a chance to connect directly with Ahsan and learn more about what makes Groove Jones a leader in our field.
We are thrilled to have had the opportunity to collaborate with George P. Johnson at Salesforce’s illustrious flagship event, Dreamforce! Check out the case study: https://pulse.ly/8yf54frevg
Our immersive experiences spotlighted Salesforce`s AI prowess via the Einstein BrAInwaves Surf Game and showcased the AI-Data Cloud synergy through the Harmonizer App Visuals & LED Wall Videos. 🚀
This marked the fourth year Groove Jones had the privilege of contributing our interactive solutions to this conference.
Last week, Groove Jones had the pleasure of hosting an enthusiastic group of game development and VR students from UT Dallas, led by their professor, Jeff Price.
The students got hands-on with our cutting-edge XR Avatar Scanner and explored the myriad of ways it`s reshaping interactive media. It was a fantastic opportunity for them to gain real-world insights into potential career paths in this vibrant industry.
We`re excited to see what the future holds for these bright minds!
Agency Spotter released their Top 100 Marketing Agencies Report on January 25, 2024, and Groove Jones was ranked #1 at the top of the list. https://www.groovejones.com/groove-jones-ranked-1-in-agency-spotter-top-100-marketing-agencies-report/
The Top Marketing Agencies report evaluates more than 3,400 marketing agencies based on Agency Spotter`s proprietary research methodology. This report takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word-of-mouth marketing, events, direct marketing, content marketing, Search (SEO and SEM), and marketing automation.
Groove Jones is honored to be ranked #1 on Creativepool.com`s Top 10 Agencies list for VR / AR! 🏆 Creativepool is a renowned global network in the creative industry, bridging the gap between employers and talented professionals worldwide. Their platform features creative job boards and enables creative minds to display their work while connecting agencies with potential clients.
We`re thrilled to be recognized as a leading force among the top creative studios in the VR / AR domain. Check out the details of our achievement at https://pulse.ly/lqij9bgbqf 🌐
#MeetTheGrovers - This week we’re spotlighting our amazing 3D Asset Lead, Elliott Johnson, who`s been with GJ for over 5 years!
Elliott brings varied experience and a scrutinous eye to the GJ team and loves finding the intersection between visual appeal and optimal performance.
Prior to Groove Jones Elliott worked as a fabricator, puppet builder, sculptor and painter whose work has been shown in galleries and museums across the country.
His favorite project he worked on was League of Legends 5G MEC Virtual Production where he was able to help art direct a virtual environment in the striking style of Netflix`s Arcane series for a fascinating and unique experience.
In his free time, Elliott enjoys books, travel with his wife and creating the occasional difficult object.
✨🎃 Dive into a supernatural dance adventure courtesy of Groove Jones, Bigsley Event House, and Howell Farms, as they transform the annual Pumpkin Nights event in Dallas/Fort Worth! Guests can witness the magic as the XR Avatar Scanner brings you front and center in a thrilling dance video! Case Study: https://pulse.ly/9htzuqq2yh
Pumpkin Nights is an annual event where thousands of guests venture along a half-mile walking path to discover seven fantastical lands, including the Forbidden Pumpkin City and Pumpkin Pirate’s Cove - built using over 3,000 artistically hand-carved natural and synthetic pumpkins.
Groove Jones installed its XR Avatar Scanner to create personalized dance videos featuring the guests` digital double alongside animated dancing pumpkin skeletons.
We`re over the moon to welcome Hatem Ben Abdallah to the Groove Jones fam! With a rich history of over 20 years in 3D design, visual effects, and motion design, Hatem is ready to dive into a new chapter and lead the charge in our next wave of groundbreaking projects and collaborations.
Before joining us, Hatem lent his incredible talents to over 200 projects, leaving his mark as an art director, designer, and senior 3D artist/motion designer. His eye-catching work includes being the Senior Motion Designer for the Emmy-winning "Home Before Dark" on Apple TV+ and Art Director for the Oscar-nominated "The Gatekeepers."
Hatem`s expertise isn`t just about creating; it`s about inspiring with his passion for design, art, lighting, and storytelling. His arrival signifies our ongoing commitment to pushing the limits of immersive experiences, blending art, innovation, and technology in ways you`ve never seen before.